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Affirm

Rebrand · Nov 2018

New logo.

Affirm logo before and after

Affirm logo before 2018 rebrand

BeforeUntil Nov 2018

Affirm logo via Wikimedia Commons (Affirm Blue Logo.png). Source: commons.wikimedia.org

DownloadLightSVG not availablePNGDarkSVG not availablePNG

AfterSince Nov 2018

Affirm logo via Wikimedia Commons (Affirm logo.svg). Source: commons.wikimedia.org

DownloadLightSVGPNGDark mode version adapted by Rebrand Log

Key facts

Affirm launched a new logo in Nov 2018, designed by Mackey Saturday.

Brand
Affirm
Launched
Source: underconsideration.com
Studio
Mackey SaturdayAll rebrands by Mackey Saturday
What changed
New logo.
Sources
investors.affirm.com, mackeysaturday.com

Cite this Rebrand Log, "Affirm new logo (2018)", https://rebrandlog.com/rebrand/affirm-2018/, last updated .

Press

Sources

  1. 1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_logo_for_affirm_by_mackey_saturday.php
  2. 2. investors.affirm.comhttps://investors.affirm.com/news-releases/news-release-details/affirm-unveils-updated-brand-new-logo-and-shopping-features-in-time-for-the-holidays
  3. 3. mackeysaturday.comhttps://mackeysaturday.com/project/affirm