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AWS Elemental

Rebrand · 17 Apr 2017

Apr 2017, after the Amazon acquisition: the spaced 'ELEMENTAL' wordmark with a swirl 'e' and 'An Amazon Web Services Company' line replaced by an 'aws elemental' lockup with an orange 'e' badge.

AWS Elemental logo before and after

AWS Elemental logo before 2017 rebrand

BeforeUntil Apr 2017

Logo: AWS Elemental. Source: elemental.com (archived)

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AWS Elemental new logo 2017

AfterSince 17 Apr 2017

Logo: AWS Elemental. Source: elemental.com (archived)

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Key facts

AWS Elemental launched a new logo on 17 Apr 2017.

Brand
AWS Elemental
Launched
Source: oregonlive.com
Studio
Not recordedAdd it
What changed
Apr 2017, after the Amazon acquisition: the spaced 'ELEMENTAL' wordmark with a swirl 'e' and 'An Amazon Web Services Company' line replaced by an 'aws elemental' lockup with an orange 'e' badge.
Sources
oregonlive.com

Cite this Rebrand Log, "AWS Elemental new logo (2017)", https://rebrandlog.com/rebrand/aws-elemental-2017/, last updated .

Press

Sources

  1. 1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_aws_elemental.php
  2. 2. oregonlive.comhttp://www.oregonlive.com/silicon-forest/index.ssf/2017/04/portlands_elemental_technologi.html