Hotjar
Oct 2021 (How&How): the heavy rounded 'hotjar' wordmark with a flame over the j replaced by a red-orange icon of two mirrored flowing strokes (a flame drawn as a user journey line) beside a lighter geometric 'hotjar' in Ambit.
Hotjar logo before and after
BeforeUntil Oct 2021
Logo: Hotjar. Source: hotjar.com (archived)
AfterSince Oct 2021
Logo: Hotjar. Source: hotjar.com (archived)
Key facts
Hotjar launched a new logo in Oct 2021, designed by How&How.
- Brand
- Hotjar
- Launched
- What changed
- Oct 2021 (How&How): the heavy rounded 'hotjar' wordmark with a flame over the j replaced by a red-orange icon of two mirrored flowing strokes (a flame drawn as a user journey line) beside a lighter geometric 'hotjar' in Ambit.
- Sources
- designweek.co.uk, whoswho.mt
Cite this Rebrand Log, "Hotjar new logo (2021)", https://rebrandlog.com/rebrand/hotjar-2021/, last updated .
Press
Sources
- 1. designweek.co.ukhttps://www.designweek.co.uk/issues/4-10-october-2021/hotjar-rebrand/
- 2. whoswho.mthttps://whoswho.mt/en/how-hotjar-got-its-new-empathetic-brand