Avast (2021)
Orange ball-and-shield replaced by an orange circle containing four unfolding elements; capitalised wordmark
Avast logo before and after
BeforeUntil Sep 2021
Avast logo via Wikimedia Commons (uploader/author: Avast Software). Source: commons.wikimedia.org
AfterSince 16 Sep 2021
Avast logo via Wikimedia Commons (uploader/author: Avast Software). Source: commons.wikimedia.org
Key facts
Avast launched a new logo on 16 Sep 2021, designed by Avast in-house.
- Brand
- Avast
- Launched
- Studio
- In-house at Avast
- What changed
- Orange ball-and-shield replaced by an orange circle containing four unfolding elements; capitalised wordmark.
- Sources
- blog.avast.com, prnewswire.com
- Logo history
- 2 rebrands
Cite this Rebrand Log, "Avast new logo (2021)", https://rebrandlog.com/rebrand/avast/, last updated .
Rationale
Moving away from paternalistic security imagery, the orange circle "represents the humanity, optimism, and protection" Avast provides, launched with Avast One and a mission to protect digital freedom.
Quote
“The new logo is an orange circle, which represents the humanity, optimism, and protection we provide.”
Press
Reactions
- 𝗟'𝗖𝘆𝗡𝗼𝘁𝗲™@LCyNote on X@Avast The previous logo is 100% better than this new logo. I opened the avast app today and it feels like I opened some app that has nothing to do with cyber security.. please bring this beauty back 🥺26 Sep 2021 · 4 likes
- Shane Matthews@Cypherous on X@Avast @symantec @McAfee So, your change was, a new logo? Because otherwise it seems like the exact same as it was before, not sure you really needed to hype up a logo change16 Sep 2021 · 0 likes
- Shane Conway@shaneliamconway on XExciting day at @Avast as we release our new logo, brand and purpose. Made more special with a Five Star review of our new Avast One product in @techradar. 🌟🌟🌟🌟🌟16 Sep 2021 · 0 likes
- BoB Marvan@BoBMarvan on XAnd here we go: New brand comes with the new flagship product Avast One.17 Sep 2021 · 1 like
- Cyberdroid7@Cyberdroid7 on X@Avast I like the new logo pic 👍16 Sep 2021 · 1 like
- A Matter of Time@FY___OPO on XJust noticed today that @Avast have a new logo 😑12 Oct 2021 · 1 like
Sources
- 1. blog.avast.comhttps://blog.avast.com/brands-fundamental-truths-avast
- 2. prnewswire.comhttps://www.prnewswire.com/news-releases/avast-steps-up-to-protect-digital-freedom-for-all-301378380.html