SaaS rebrands
118 saas logo changes logged from 2013 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 118
- Rebrands
- 13
- Years
- 23
- in 2024, the busiest year
- 70
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 118
| What changed | |||
|---|---|---|---|
| n8n | Oct 2026 | Studio not recorded | Workflow automation platform n8n replaced its connected nodes symbol, a line of circles branching in two, with a pink symbol of three linked crosses whose negative space holds eight nodes, alongside a new wordmark typeface and a refined pink. |
| Remote | Oct 2026 | Collins | New logo, wordmark, typeface, colours and imagery; cube-based visual system for modular payroll infrastructure; palette drawn from 77+ currencies |
| Minute | Aug 2026 | We Are Bill | New logo. |
| Calendly | Aug 2026 | Smith & Diction | New logo and identity |
| Meditopia | Jul 2026 | Artı Stüdyo | New logo and identity. |
| Quartr | Jul 2026 | Offgrid with Quartr in-house | New logo. |
| Unify | Jun 2026 | Company Policy Studio | New logo and identity. |
| Benifex | Jun 2026 | For Different | New logo and identity. |
| ParentSquare | May 2026 | Boldworld | New logo. |
| Google Workspace (2026)Logo history | May 2026 | Studio not recorded | Merged Docs/Sheets/Slides. May 2026 Workspace icon redesign (gradient) |
| Text | May 2026 | Studio not recorded | May 2026: LiveChat Software (renamed Text S.A. 2023) adopts group identity |
| OpenX | Apr 2026 | Studio not recorded | New logo. |
| Mews | Apr 2026 | Koto | New logo and identity. |
| PDHI | Apr 2026 | Thompson & Prince | New logo. |
| PSI Software | Apr 2026 | AN® | New logo and identity. |
| Sabre | Apr 2026 | Studio not recorded | New logo. |
| Open Point | Mar 2026 | 20something | New logo and identity. |
| Semrush | Mar 2026 | Koto | Brand transformation from search toolset to "unified intelligence engine" for brand visibility; new mark and identity |
| Findem | Mar 2026 | Stitzlein Studio | Mar 2026 (Stitzlein Studio): the sans-serif lowercase 'findem' with a stacked-bars 'F' mark replaced by a serif 'Findem' wordmark. |
| iCIMS | Mar 2026 | Studio not recorded | Mar 2026: heavy lowercase icims with teal dot -> light uppercase ICIMS + purple people mark |
| OneTrust | Mar 2026 | Studio not recorded | New logo. |
| MYOB | Feb 2026 | Peter Borg | New logo and identity. |
| Bloomerang | Nov 2025 | Emotive Brand | New logo and identity. |
| Superhuman | Oct 2025 | Smith & Diction | New logo and identity |
| Evernote (2025)Logo history | Oct 2025 | Evernote in-house | Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11 |
| Cinema 4D | Sep 2025 | Studio not recorded | Sep 2025 (Cinema 4D 2026 release): glossy 3D sphere + Cinema 4D by Maxon -> flat sphere inset in a hexagon, part of Maxon unified product-logo system |
| Optimove | Sep 2025 | Studio not recorded | Sep 2025 (Positionless Marketing): lowercase black optimove wordmark -> three-shape mark + uppercase Optimove |
| Robin (formerly Robin AI) | Sep 2025 | Otherway | New logo and identity. |
| AlphaSense | Jul 2025 | Saffron | New logo and identity. |
| Inbox Monster | Jun 2025 | Verve | New logo and identity. |
| Big Cartel | May 2025 | How&How | May 2025: e-commerce platform Big Cartel rebranded |
| Dialpad (2025)Logo history | May 2025 | Dialpad in-house | May 2025 (in-house): the 'dialpad' wordmark with a purple-pink rounded-square 'Ai' app icon replaced by a heavier black wordmark garnished with a small purple four-point 'Spark' formed from the negative space of speech bubbles. |
| MetricStream | May 2025 | Studio not recorded | May 2025 AI-first rebrand: purple M + thrive on risk lockup -> new M with A/I glyph + metricstream |
| Personio | Apr 2025 | Studio not recorded | Apr 2025 (10th anniversary, Personio 2.0): handwritten script wordmark -> bold geometric sans wordmark |
| PwC | Apr 2025 | Studio not recorded | Apr 2025: first global refresh in a decade |
| UiPath (2025)Logo history | Apr 2025 | Studio not recorded | Apr 2025 (agentic automation launch): orange Ui box dropped |
| Mindbody (2025)Logo history | Mar 2025 | Mindbody in-house | Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette |
| Balsamiq | Feb 2025 | Studio not recorded | Feb 2025: white balsamiq wordmark on red box -> magenta squiggle mark + aubergine wordmark |
| Dubsado | Feb 2025 | Studio not recorded | New logo. |
| SevenRooms | Feb 2025 | Studio not recorded | New logo. |
| Kustomer | Jan 2025 | Pedroza | New logo and identity. |
| OneStream | Jan 2025 | Matchstic | New logo and identity. |
| POSH | Jan 2025 | Bauerhaus Studio | New logo and identity. |
| Clarify | Dec 2024 | Practice | New logo and identity. |
| Contentsquare | Dec 2024 | Saffron Brand Consultants | New logo and identity. |
| Signal | Dec 2024 | Studio not recorded | New logo. |
| YouCanBookMe | Dec 2024 | YouCanBookMe in-house | New logo and identity. |
| Ideals | Nov 2024 | Ideals in-house | New logo. |
| Workday | Nov 2024 | Koto | New logo and identity |
| Kajabi | Oct 2024 | Studio not recorded | New logo and identity. |
| Kit | Oct 2024 | Koto | New logo and identity |
| Demandbase | Oct 2024 | Studio not recorded | Oct 2024 (Demand the Future): dark D-square icon + Demandbase -> all-caps navy Demandbase wordmark |
| Front | Oct 2024 | Design Business Company | New logo and identity. |
| Jacquard | Oct 2024 | MultiAdaptor | New name, logo, and identity. |
| Jira | Oct 2024 | Studio not recorded | Jira Software and Jira Work Management merged into a single Jira (May 2024) |
| Potloc | Sep 2024 | Potloc in-house | New logo and identity. |
| Eppo | Jun 2024 | Moving Brands | New logo and identity. |
| MuseScore | Jun 2024 | Studio not recorded | Jun 2024 (Muse Group rebrand by Collins): thin musescore wordmark with notehead u -> bold purple musescore wordmark + notation-built S symbol |
| Docusign (2024)Logo history | Apr 2024 | Docusign in-house | New "Nexus" mark (Poppy D overlapping a Cobalt agreement, merging to Inkwell); wordmark from custom Docusign Indigo with angled D and I; styled "Docusign" not "DocuSign" |
| commercetools | Apr 2024 | Styles+Partners | New logo and identity. |
| Customer.io | Apr 2024 | Studio not recorded | New logo and identity. |
| Grammarly | Feb 2024 | Grammarly in-house | New logo and wordmark, container-shaped visual system derived from the product button, bolder accessible palette |
| Bird | Feb 2024 | Studio not recorded | Feb 2024: Amsterdam CPaaS MessageBird renamed Bird |
| Fortress Information Security | Feb 2024 | Studio not recorded | Feb 2024 Absolutely Critical rebrand: shield emblem + Fortress -> black arrow mark + Fortress wordmark |
| ShareFile | Jan 2024 | Athletics | New logo and identity. |
| Qlik | Jan 2024 | wantbranding | New logo. |
| Quicken | Oct 2023 | Siegel+Gale | 10 Oct 2023 rebrand by Siegel+Gale for Quicken's 40th anniversary: the red italic 'Quicken' wordmark replaced by a violet-blue geometric wordmark whose 'Q' is a circle with a tail. |
| Goodnotes | Aug 2023 | Motto | New logo and identity. |
| Otto | Aug 2023 | Studio not recorded | Aug 31 2023: veterinary software TeleVet renamed Otto with $43M Series B |
| Brevo | Jun 2023 | Studio not recorded | New name and logo. |
| Mixpanel | Apr 2023 | Mixpanel in-house | New logo and identity |
| Okta | Nov 2022 | Athletics with Okta in-house (wordmark refinement: Dalton Maag) | New layered, animated "Aura" symbol; lighter, sharper wordmark; 3D, motion and warm photography |
| Zuora | Oct 2022 | Focus Lab | Sep/Oct 2022 (Focus Lab): the lowercase 'zuora' wordmark gained an interlocking teal 'Z' symbol of winding lines, with a wider accessible palette anchored on Zuora Teal. |
| Zoom | Sep 2022 | Zoom in-house (campaign: 72andSunny) | "Zoooooom" wordmark device where the Os become product icons; darker accessible blue, new type and product icons |
| Hootsuite | Jul 2022 | Prophet | Owly reborn as a flat, playful illustrated mascot; funky new wordmark based on Adieu; bold colour system to break from the "sea of sameness" |
| Zapier | Jul 2022 | Zapier in-house | Asterisk logo replaced by an orange underscore "platform" mark; Degular type; international orange |
| Nylas | Jun 2022 | Big Drop and Nylas in-house | Jun 2022 (Big Drop): the teal mark of stacked slanted bars beside a thin black 'Nylas' replaced by a royal-blue comet of curved trailing lines and a bold, rounded lowercase 'nylas'. |
| Harvest | Mar 2022 | Studio not recorded | Mar 2022 (DesignStudio): the condensed all-caps 'HARVEST' wordmark gained an 'H' symbol built from vertical time-marking tabs and a bespoke lowercase 'harvest' wordmark drawn with the same tabs. |
| Ortto | Mar 2022 | Christopher Doyle & Co. | Mar 2022 (Christopher Doyle & Co.): Autopilot renamed Ortto; the bold all-caps 'AUTOPILOT' wordmark replaced by a rounded lowercase 'ortto' wordmark. |
| Make (formerly Integromat) | Feb 2022 | Make in-house | Integromat renamed Make; tipping-domino symbol, heavy lowercase "make" wordmark and purple-pink gradient |
| Paddle | Feb 2022 | Butchershop | Feb 2022 (Butchershop): the slate-blue rounded lowercase 'paddle' wordmark replaced by a yellow geometric 'paddle' whose P carries a four-point North Star, part of a black-and-yellow identity. |
| Gong | Oct 2021 | Moving Brands | Oct 2021 (Moving Brands): the solid pink starburst behind a purple 'GONG' replaced by an outlined purple burst forming a G and speech bubble, beside heavy, tightly tracked purple 'GONG' lettering. |
| Salesloft | Sep 2021 | Focus Lab | Sep 2021 (Focus Lab): the blue swooping 'S' symbol replaced by a monogram of the new custom connected serif wordmark, a white 'S.' with a lime full stop on hunter green; the name also dropped its capital L. |
| Thoughtworks | Jul 2021 | Thoughtworks in-house | New logo and identity. |
| Momentive (SurveyMonkey parent) | Jun 2021 | Material | Parent SVMK Inc. renamed Momentive; logo overlaps a yellow quarter-circle (people) and blue triangle (technology) to form Heritage Green |
| Microsoft Azure | May 2021 | Microsoft in-house (Fluent Design) | New folded gradient "A" icon based on Fluent Design; primary logo remains the Microsoft four-square |
| Culture Amp | May 2021 | Studio not recorded | May 2021 For The People rebrand: lowercase serif cultureamp -> purple C mark + Culture Amp sans |
| Chaos | Mar 2021 | Uniform | New logo and identity. |
| Trello | Feb 2021 | Trello / Atlassian in-house | Two-list "T" icon re-proportioned; handwritten-style wordmark replaced by a darker sans; new illustrations across site and apps |
| LegalZoom | Jan 2021 | Studio not recorded | New logo. |
| Justworks | Oct 2020 | Order | New logo, custom Oatley typeface and colours ("TLC"), with underlines that literally provide structure and support |
| Google Workspace (2020)Logo history | Oct 2020 | Google in-house | G Suite renamed Google Workspace; new four-colour icon family for Gmail, Drive, Calendar, Meet, Docs, Sheets and Slides |
| FreshBooks | Oct 2020 | Son & Sons | New logo and identity. |
| Precisely | Jun 2020 | Studio not recorded | Jun 2020: Syncsort (blue folded-ribbon 'S' symbol and navy 'syncsort') renamed Precisely, with a plain lowercase 'precisely' wordmark. |
| Rippling | May 2020 | Rippling in-house (later Rippling Sans: A+ Type) | R monogram suggesting ripples and people, wide sans wordmark, plum and yellow palette |
| ICQ | Apr 2020 | Studio not recorded | New logo. |
| Mindbody (2020)Logo history | Apr 2020 | Studio not recorded | Spring 2020 refresh: the grey all-caps 'MINDBODY' with a gradient brushstroke circle replaced by an orange lowercase 'mindbody' wordmark with tightened, rounded letterforms and a single-colour circle. |
| Dialpad (2019)Logo history | Dec 2019 | Studio not recorded | New logo. |
| Creatio | Oct 2019 | Studio not recorded | New name and logo. |
| Basecamp | Aug 2019 | Basecamp in-house | New logo. |
| Claris | Aug 2019 | Siegel+Gale | New logo and identity. |
| DocuSign (2019)Logo history | Jul 2019 | Studio not recorded | New logo. |
| Keeper | Jul 2019 | Studio not recorded | New logo. |
| Fastmail | Jun 2019 | Studio not recorded | New logo. |
| UiPath (2019)Logo history | May 2019 | Studio not recorded | May 2019: blue outlined Ui box + Path -> solid orange square Ui + Path |
| Cloudera | Apr 2019 | Studio not recorded | Apr 2019 post-Hortonworks identity (Stitzlein Studio): grey lowercase cloudera -> orange caps Cloudera with three-bar E |
| Medallia | Apr 2019 | Studio not recorded | Apr 2019 redesign around the IPO: the blue diamond with the spaced all-caps 'MEDALLIA' replaced by a bold custom title-case 'Medallia' wordmark, with the diamond reduced to a small accent over the 'i'. |
| Slack | Jan 2019 | Pentagram with Slack in-house | New logo and identity. |
| Teradata | Oct 2018 | Studio not recorded | Oct 2018: "pervasive data intelligence" repositioning |
| Evernote (2018)Logo history | Aug 2018 | DesignStudio | 14 Aug 2018 refresh (DesignStudio + in-house): 'Mads' the elephant goes from grey to pure green, with softer geometry, a spiral trunk and a larger folded ear. The all-caps Caecilia slab-serif wordmark is replaced by a title-case black Publico serif. |
| NationBuilder | Nov 2017 | Studio not recorded | New logo. |
| Dropbox (2017)Logo history | Oct 2017 | Collins with Dropbox Brand Studio | New logo and identity. |
| Monday.com | Oct 2017 | Studio not recorded | New name and logo. |
| Atlassian | Sep 2017 | Atlassian in-house | New logo and identity. |
| Zendesk | Nov 2016 | Zendesk in-house | New logo. |
| Opera | Sep 2015 | Opera in-house with DixonBaxi and Anti | New logo. |
| Panda Security | Feb 2015 | Saffron | New logo and identity. |
| Dropbox (2013)Logo history | Jul 2013 | Studio not recorded | New logo. |
