Rippling
R monogram suggesting ripples and people, wide sans wordmark, plum and yellow palette
Rippling logo before and after
BeforeUntil May 2020
Logo: Rippling. Source: rippling.com (archived)
AfterSince May 2020
© Rippling, via the company's website (archived). Source: rippling.com (archived)
Key facts
Rippling launched a new logo in May 2020, designed by Rippling in-house.
- Brand
- Rippling
- Launched
- Studio
- In-house at Rippling
- Typeface
- Rippling Sans
- What changed
- R monogram suggesting ripples and people, wide sans wordmark, plum and yellow palette.
- Sources
- rippling.com, a-plus-type.com
Cite this Rebrand Log, "Rippling new logo (2020)", https://rebrandlog.com/rebrand/rippling/, last updated .
Identity · 11 images
Rippling / Rippling in-house (later Rippling Sans: A+ Type), image from rippling.com · Rippling / Rippling in-house (later Rippling Sans: A+ Type), image from a-plus-type.com · and others (credited in the viewer)
Rationale
An in-house rebrand delivered in four months with the "Work Magic" campaign, guided by principles such as "Touch of playfulness".
Quote
“Pick a color that I can see on a billboard from miles away.”
Press
Reactions
Sources
- 1. rippling.comhttps://www.rippling.com/blog/how-we-pulled-off-an-in-house-rebrand-in-four-months
- 2. a-plus-type.comhttps://www.a-plus-type.com/projects/rippling