Semrush
Brand transformation from search toolset to "unified intelligence engine" for brand visibility; new mark and identity
Semrush logo before and after
BeforeUntil Mar 2026
Semrush logo via Wikimedia Commons (uploader/author: SEMRUSH). Source: commons.wikimedia.org
AfterSince 12 Mar 2026
Semrush logo via Wikimedia Commons (uploader/author: TheFirk). Source: commons.wikimedia.org
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Key facts
Semrush launched a new logo on 12 Mar 2026, designed by Koto.
- Brand
- Semrush
- Launched
- Studio
- KotoAll rebrands by Koto
- What changed
- Brand transformation from search toolset to "unified intelligence engine" for brand visibility; new mark and identity.
- Sources
- semrush.com
Cite this Rebrand Log, "Semrush new logo (2026)", https://rebrandlog.com/rebrand/semrush/, last updated .
Identity · 3 images
© Semrush / Koto, via semrush.com · © Semrush / Koto, via brand.semrush.com
Rationale
Discovery now happens across AI answers, social and communities; the brand must keep pace with the product.
Quote
“We’ve reimagined Semrush to solve that. We’re giving marketers an unfair advantage to win in digital visibility.”
Press
Reactions
- Nick LeRoy@NickLeRoy on XCurious about your thoughts on the @semrush rebrand? transparency: I'm a #semrushPartner but didn't have insights/inputs into this initiative.12 Mar 2026 · 0 likes
- Tim Capper@GuideTwit on XSEMrush is unveiling a new brand identity, but has not clarified whether it is pronounced S.E.M or SEM 😂13 Mar 2026 · 0 likes
- Semrush@semrush on XSearch has changed. And so have we. Meet the new Semrush: your unfair advantage in brand visibility. Built for every marketer who refuses to be invisible. Our new brand unifies our product, our platform, and our…12 Mar 2026 · 76 likes
- SimonCox@simoncox.com on Blueskyooh SEMRush has a new logo. Looks like a meteor about to hit. Hmmm. #seo12 Mar 2026 · 3 likes
- SEO Chap - Phil Gregory@philseochap.bsky.social on BlueskyAnyone else totally thrown by the logo colour change in SEMrush? Looking for orange in my tabs 🤦🏽♂️ white… it’s so.. invisible 🫤23 Mar 2026 · 0 likes
- Montse Cano@montsecano.bsky.social on BlueskySemrush new logo is erm... Nonetheless, it also feels like the end of an era.12 Mar 2026 · 0 likes
Sources
- 1. semrush.comhttps://www.semrush.com/news/450099-semrush-unveils-new-brand-identity-to-command-the-ai-search-era/