Ortto

Rebrand · Mar 2022

Mar 2022 (Christopher Doyle & Co.): Autopilot renamed Ortto; the bold all-caps 'AUTOPILOT' wordmark replaced by a rounded lowercase 'ortto' wordmark.

Ortto logo before and after

BeforeUntil Mar 2022

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AfterSince Mar 2022

Logo: Ortto. Source: ortto.com (archived)

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Ortto launched a new logo in Mar 2022, designed by Christopher Doyle & Co..

Brand: Ortto
Launched: Reported Mar 2022Source: underconsideration.com
Studio: Christopher Doyle & Co.All rebrands by Christopher Doyle & Co.
What changed: Mar 2022 (Christopher Doyle & Co.): Autopilot renamed Ortto; the bold all-caps 'AUTOPILOT' wordmark replaced by a rounded lowercase 'ortto' wordmark.
Sources: ortto.com

Cite this Rebrand Log, "Ortto new logo (2022)", https://rebrandlog.com/rebrand/ortto-2022/, last updated 2022-03-01.

1. ortto.comhttps://ortto.com/blog/rebrand-autopilot-ortto/
2. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_ortto_by_christopher_doyle_co.php