Zapier
Asterisk logo replaced by an orange underscore "platform" mark; Degular type; international orange
Zapier logo before and after
BeforeUntil Jul 2022
Zapier logo via Wikimedia Commons (uploader/author: Zapier). Source: commons.wikimedia.org
AfterSince 6 Jul 2022
Logo: Zapier. Source: zapier.com (archived)
Key facts
Zapier launched a new logo on 6 Jul 2022, designed by Zapier in-house.
- Brand
- Zapier
- Launched
- Studio
- In-house at Zapier
- Typeface
- Degular
- What changed
- Asterisk logo replaced by an orange underscore "platform" mark; Degular type; international orange.
- Sources
- zapier.com, zapier.com
Cite this Rebrand Log, "Zapier new logo (2022)", https://rebrandlog.com/rebrand/zapier/, last updated .
Identity · 3 images
Zapier / Zapier in-house, image from zapier.com · © Zapier, via zapier.com
Rationale
Zapier's first rebrand in ten years, built around customers: the platform mark is a stage for their stories. A planned "Z" identity was scrapped after the letter became associated with Russia's invasion of Ukraine.
Quote
“That's why, as we undertook the first rebrand in Zapier's ten-year history, we wanted to capture the magic and motion that our customers share with us.”
Press
Reactions
- Framer@framer on XRecently @zapier rebranded for the first time in 10 years. To celebrate and showcase the rebrand they built their brand website in Framer.21 Jul 2022 · 102 likes
- Kurt Varner@kurtvarner on XMy good friend @highlydoctored just shipped the @zapier rebrand. The best startup rebrand I’ve seen a long while 🎯 Zapier now has life to it!6 Jul 2022 · 13 likes
- Guillaume Chau@Akryum on XToo bad for @zapier, every time I see their new logo I think of fiber connection instead of automation 😬4 Aug 2022 · 3 likes
- Alvin Bryan@hola_alvin on XI like @zapier 's new logo But that favicon needs changing7 Jul 2022 · 0 likes
- Guillaume Chau@Akryum on X🤔 @zapier This new logo looks familiar...11 Jul 2022 · 6 likes
- ickas@ickasdev on XHoly cow! @zapier do the first rebrand in its ten-year history, and I really like the new logo. I love the lettering, but the new orange that astronauts wear when they go to space is dope 🤌29 Jul 2022 · 0 likes
Sources
- 1. zapier.comhttps://zapier.com/blog/zapiers-new-look/
- 2. zapier.comhttps://zapier.com/blog/zapier-rebrand-case-study/