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Sabre

Rebrand · Apr 2026

New logo.

Sabre logo before and after

BeforeUntil Apr 2026

Sabre logo via Wikimedia Commons (Sabre Corporation logo.svg). Source: commons.wikimedia.org

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AfterSince Apr 2026

Sabre logo from official website (live site). Source: sabre.com

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Key facts

Sabre launched a new logo in Apr 2026.

Brand: Sabre
Launched: Reported Apr 2026Source: underconsideration.com
Studio: Not recordedAdd it
What changed: New logo.
Sources: travelweekly.com, skift.com

Cite this Rebrand Log, "Sabre new logo (2026)", https://rebrandlog.com/rebrand/sabre-2026/, last updated 2026-04-01.

Press

Brand New (UnderConsideration)Sabre review on Brand New

Sources

1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_logo_for_sabre.php
2. travelweekly.comhttps://www.travelweekly.com/Travel-News/Travel-Technology/Sabre-has-transformed-its-technology-and-its-logo
3. skift.comhttps://skift.com/2026/03/03/sabre-rebranding-itb-berlin/