Momentive (SurveyMonkey parent)
Parent SVMK Inc. renamed Momentive; logo overlaps a yellow quarter-circle (people) and blue triangle (technology) to form Heritage Green
Momentive logo before and after
BeforeUntil Jun 2021
© Momentive, via the company's website (archived). Source: surveymonkey.com (archived)
AfterSince 9 Jun 2021
Momentive logo via Wikimedia Commons (uploader/author: Momentive AI). Source: commons.wikimedia.org
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Key facts
Momentive launched a new logo on 9 Jun 2021, designed by Material.
- Brand
- Momentive
- Launched
- What changed
- Parent SVMK Inc. renamed Momentive; logo overlaps a yellow quarter-circle (people) and blue triangle (technology) to form Heritage Green.
- Sources
- surveymonkey.com, forbes.com, en.wikipedia.org
Cite this Rebrand Log, "Momentive new logo (2021)", https://rebrandlog.com/rebrand/momentive/, last updated .
Rationale
Signalled the move from consumer survey tool to enterprise experience-management company while keeping SurveyMonkey as a product brand; developed with research across 22,000+ respondents. The company returned to the SurveyMonkey name in 2023.
Quote
“We changed the game 20 years ago by creating the survey software category, and we’re proud of how we’ve scaled our offerings, our customer base, and our ambitions,”
Press
Reactions
- Jordan Novet@jordannovet on Xjust realizing now that SurveyMonkey didn't just rebrand to Momentive, it also changed its ticker symbol for SVMK to MNTV16 Jun 2021 · 7 likes
- Melissa Tsang@melissatsang on Xtfw SLC airport has a survey powered by @SurveyMonkey (now momentive??? when did this rebrand happen?) instead of @Qualtrics when connecting to wifi... savage also the airport has this amazing design where you have…13 Aug 2021 · 0 likes
- Andy Slord ⚡️@Andyslord101 on X@iammarcthomas Haha I dont know what they do but i do like their new name “Momentive” and hey they got you talking about them ;)9 Jun 2021 · 0 likes
- Marty Swant@martyswant on XSurveyMonkey is relaunching under the new name Momentive, which will become both the parent company and the brand name for its growing enterprise business. (It’ll keep Surveymonkey for the B2C side.)9 Jun 2021 · 18 likes
- Incitrio@incitrio on XHave you heard: SurveyMonkey has decided to #rebrand and #relaunch under the new name Momentive?! Here’s what to expect from the newly re-designed company:15 Jun 2021 · 1 like
Sources
- 1. surveymonkey.comhttps://www.surveymonkey.com/newsroom/surveymonkey-parent-company-svmk-relaunches-as-momentive/
- 2. forbes.comhttps://www.forbes.com/sites/martyswant/2021/06/09/surveymonkey-rebrands-as-momentive-to-fuel-its-growing-enterprise-business/
- 3. en.wikipedia.orghttps://en.wikipedia.org/wiki/SurveyMonkey