Docusign (2024)
New "Nexus" mark (Poppy D overlapping a Cobalt agreement, merging to Inkwell); wordmark from custom Docusign Indigo with angled D and I; styled "Docusign" not "DocuSign"
Docusign logo before and after
BeforeUntil Apr 2024
Logo: Docusign. Source: docusign.com (archived)
AfterSince 11 Apr 2024
Docusign logo via Wikimedia Commons (uploader/author: Docusign internal Brand & Creative team). Source: commons.wikimedia.org
Key facts
Docusign launched a new logo on 11 Apr 2024, designed by Docusign in-house.
- Brand
- Docusign
- Launched
- Studio
- In-house at Docusign
- Typeface
- Docusign Indigo
- What changed
- New "Nexus" mark (Poppy D overlapping a Cobalt agreement, merging to Inkwell); wordmark from custom Docusign Indigo with angled D and I; styled "Docusign" not "DocuSign".
- Logo history
- 2 rebrands
Cite this Rebrand Log, "Docusign new logo (2024)", https://rebrandlog.com/rebrand/docusign/, last updated .
Identity · 13 images
Docusign / Docusign in-house (with Russell Shaw Design; BASIC/DEPT® brand site), image from russellshawdesign.com · Docusign / Docusign in-house (with Russell Shaw Design; BASIC/DEPT® brand site), image from docusign.com · and others (credited in the viewer)
Rationale
Move beyond eSignature to a new Intelligent Agreement Management category, "a full company reinvention".
Quote
“We needed to do more than just refresh the brand — we needed to build a new foundation and create a brand that could bring the IAM vision to the world.”
Press
Reactions
- - ( - ) 🧠@djoniecash2 on X@ucllc @DocuSign I think the new logo is cool. But i believe the letter S should be capitalized. So people don't read it as docu sing. But docuSign.17 Apr 2024 · 0 likes
- UnderConsideration@ucllc on XToday on Brand New (Reviewed): New Logo and Identity for @DocuSign done In-house16 Apr 2024 · 176 likes
- Bay-Bee Blue ®@BeddyRomin on X@DocuSign your new logo sucks… it was so perfect before… easy to find on ipad iphone, now you’re just one of the many I hate to find12 Apr 2024 · 1 like
- Patrick Gilbert@PatrickJGilbert on XHey @DocuSign we love the new logo, but it looks a little familiar 🤔 (ahem, )10 May 2024 · 1 like
- Andy McLoughlin@Bandrew on XDoing some pre-tax day admin and, oooh, DocuSign has a new logo 👀13 Apr 2024 · 3 likes
- awwwards.@awwwards on XDocusign Brand by @basicagency, @niccolomiranda and @iljavaneck wins #SOTD 🎉 "To celebrate their rebrand, Docusign partnered with us to give visitors an interactive behind-the-scenes tour of their new brand." ↳…3 May 2024 · 36 likes
Sources
- 1. docusign.comhttps://www.docusign.com/blog/next-brand-chapter
- 2. russellshawdesign.comhttps://russellshawdesign.com/docusign-2024-rebrand
- 3. deptagency.comhttps://www.deptagency.com/case/behind-the-scenes-tour-of-a-rebrand/