Paddle
Feb 2022 (Butchershop): the slate-blue rounded lowercase 'paddle' wordmark replaced by a yellow geometric 'paddle' whose P carries a four-point North Star, part of a black-and-yellow identity.
Paddle logo before and after
BeforeUntil Feb 2022
Logo: Paddle. Source: paddle.com (archived)
AfterSince 16 Feb 2022
Logo: Paddle. Source: paddle.com (archived)
Key facts
Paddle launched a new logo on 16 Feb 2022, designed by Butchershop.
- Brand
- Paddle
- Launched
- What changed
- Feb 2022 (Butchershop): the slate-blue rounded lowercase 'paddle' wordmark replaced by a yellow geometric 'paddle' whose P carries a four-point North Star, part of a black-and-yellow identity.
- Sources
- paddle.com, lbbonline.com
Cite this Rebrand Log, "Paddle new logo (2022)", https://rebrandlog.com/rebrand/paddle-2022/, last updated .
Press
Sources
- 1. paddle.comhttps://www.paddle.com/blog/why-we-refreshed-the-paddle-brand
- 2. lbbonline.comhttps://lbbonline.com/news/butchershop-launches-payment-software-company-paddles-rebrand