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Quicken

Rebrand · Oct 2023

10 Oct 2023 rebrand by Siegel+Gale for Quicken's 40th anniversary: the red italic 'Quicken' wordmark replaced by a violet-blue geometric wordmark whose 'Q' is a circle with a tail.

Quicken logo before and after

BeforeUntil Oct 2023

Logo: Quicken. Source: quicken.com (archived)

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AfterSince Oct 2023

Logo: Quicken. Source: quicken.com (archived)

DownloadLightSVGPNGDarkSVGPNG

Key facts

Quicken launched a new logo in Oct 2023, designed by Siegel+Gale.

Brand
Quicken
Launched
Source: underconsideration.com
Studio
Siegel+GaleAll rebrands by Siegel+Gale
What changed
10 Oct 2023 rebrand by Siegel+Gale for Quicken's 40th anniversary: the red italic 'Quicken' wordmark replaced by a violet-blue geometric wordmark whose 'Q' is a circle with a tail.
Sources
quicken.com, siegelgale.com

Cite this Rebrand Log, "Quicken new logo (2023)", https://rebrandlog.com/rebrand/quicken-2023/, last updated .

Press

Sources

  1. 1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_logo_for_quicken_by_siegelgale.php
  2. 2. quicken.comhttps://www.quicken.com/about-us/press/quicken-celebrates-forty-years-in-personal-finance-management/
  3. 3. siegelgale.comhttps://www.siegelgale.com/quicken-at-40-new-branding-that-looks-to-the-future-while-honoring-heritage/