Culture Amp

Rebrand · May 2021

May 2021 For The People rebrand: lowercase serif cultureamp -> purple C mark + Culture Amp sans

Culture Amp logo before and after

BeforeUntil May 2021

Culture Amp logo via Wikimedia Commons (author: Culture Amp). Source: commons.wikimedia.org

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AfterSince May 2021

Logo: Culture Amp. Source: cultureamp.com (archived)

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Culture Amp launched a new logo in May 2021.

Brand: Culture Amp
Launched: May 2021Source: cultureamp.com
Studio: Not recordedAdd it
What changed: May 2021 For The People rebrand: lowercase serif cultureamp -> purple C mark + Culture Amp sans.
Sources: cultureamp.com, transformmagazine.net

Cite this Rebrand Log, "Culture Amp new logo (2021)", https://rebrandlog.com/rebrand/culture-amp-2021/, last updated 2026-10-21.

1. cultureamp.comhttps://www.cultureamp.com/blog/humanity-at-work-a-people-centric-approach-for-a-new-era-of-work
2. transformmagazine.nethttps://www.transformmagazine.net/articles/2021/for-the-people-launches-new-brand-identity-for-culture-amp/