New Relic
New brand debuted at FutureStack 2022: new logo, colours, look and feel, voice and tone, tagline ("Data for Engineers") and website
New Relic logo before and after
BeforeUntil May 2022
New Relic logo via Wikimedia Commons (uploader/author: ™/®New Relic). Source: commons.wikimedia.org
AfterSince 17 May 2022
Logo: New Relic. Source: newrelic.com (archived)
Key facts
New Relic launched a new logo on 17 May 2022, designed by New Relic in-house.
- Brand
- New Relic
- Launched
- Studio
- In-house at New Relic
- What changed
- New brand debuted at FutureStack 2022: new logo, colours, look and feel, voice and tone, tagline ("Data for Engineers") and website.
- Sources
- docs.newrelic.com
Cite this Rebrand Log, "New Relic new logo (2022)", https://rebrandlog.com/rebrand/new-relic/, last updated .
Identity
© New Relic, via docs.newrelic.com
Rationale
Reflects an intense focus on the success of its customers: software engineers.
Press
Reactions
- New Relic@newrelic on XIntroducing the new New Relic. Why the new do after 14 years? It all started with our mission to help every engineer do their best work every day by using data. @gtperotto, SVP of Corporate Marketing & Brand,…17 May 2022 · 12 likes
- Wendy Jo Kewish@thewendyjo on XExcited to support our partner New Relic at #FutureStack 2022! Awesome to feel the energy of their new brand and learn about Observability from a pioneering tech company.18 May 2022 · 0 likes
Sources
- 1. docs.newrelic.comhttps://docs.newrelic.com/whats-new/2022/05/whats-new-05-17-new-brand-launch/
- 2. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_new_relic_by_the_design_farm_and_in_house.php