FutureBrand
6 logged rebrands from 2006 to 2023, across 4 industries.
- Rebrands
- 6
- Years
- 2006–2023
Featured work · 6 of 6
All rebrands · 6
| Typefaces | What changed | ||
|---|---|---|---|
| Air India | Aug 2023 | Typeface not recorded | Aug 10 2023: red flying swan with Konark wheel + bilingual italic wordmark replaced by 'The Vista' gold window peak + Air India caps (FutureBrand) |
| Sanofi | Feb 2022 | Typeface not recorded | Feb 3 2022: multicolour bird swoosh + caps Sanofi replaced by black lowercase sanofi with two purple dots (FutureBrand Paris) |
| Currys | May 2021 | Typeface not recorded | Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone merged into one brand, Currys. The two-name lockup with its orange and purple globe gave way to a solid purple circle with a lowercase white "currys" set inside it. |
| MapQuest | Sep 2015 | Typeface not recorded | Sep/Oct 2015 rebrand by Futurebrand: the 2010 Wolff Olins identity (green 'mq' speech-bubble icon with a lowercase wordmark) replaced by a retro, 1970s-style chunky outlined 'mapquest' wordmark, alongside redesigned web and mobile products. |
| American Airlines | Jan 2013 | Typeface not recorded | The red and blue AmericanAirlines wordmark set in Helvetica, part of the Massimo Vignelli identity of 1967, was replaced by a single word, American, in a softer custom sans in dark grey, paired with a new red, white and blue flight symbol. |
| Intel (2006) | Jan 2006 | Typeface not recorded | Swoosh oval replaces dropped-e logo, "Leap ahead" |