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Bluevine

Rebrand · 13 Jul 2022

Jul 2022 (Buck): the italic blue camel-case 'BlueVine' wordmark replaced by a black lowercase 'bluevine' built from geometric and leaf shapes, with a leaf accent on the i.

Bluevine logo before and after

BeforeUntil Jul 2022

Logo: Bluevine. Source: bluevine.com (archived)

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AfterSince 13 Jul 2022

Logo: Bluevine. Source: bluevine.com (archived)

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Key facts

Bluevine launched a new logo on 13 Jul 2022.

Brand
Bluevine
Launched
Studio
Not recordedAdd it
What changed
Jul 2022 (Buck): the italic blue camel-case 'BlueVine' wordmark replaced by a black lowercase 'bluevine' built from geometric and leaf shapes, with a leaf accent on the i.
Sources
bluevine.com, abfjournal.com

Cite this Rebrand Log, "Bluevine new logo (2022)", https://rebrandlog.com/rebrand/bluevine-2022/, last updated .

Press

Sources

  1. 1. bluevine.comhttps://www.bluevine.com/newsroom/bluevine-announces-its-next-gen-brand-identity-reflecting-the-companys-growth-and-evolution
  2. 2. abfjournal.comhttps://www.abfjournal.com/bluevine-launches-new-brand-identity/