Forethought

Rebrand · 10 Nov 2021

Nov 2021 (Breakout Studio): the teal angular-bracket mark and white 'Forethought' replaced by a gradient blue-to-purple continuous 'F' inspired by the Penrose staircase, beside a purple 'Forethought'.

Forethought logo before and after

BeforeUntil Nov 2021

Logo: Forethought. Source: forethought.ai (archived)

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AfterSince 10 Nov 2021

Logo: Forethought. Source: forethought.ai (archived)

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Key facts

Forethought launched a new logo on 10 Nov 2021, designed by Breakout Studio.

Brand: Forethought
Launched: Reported 10 Nov 2021Source: underconsideration.com
Studio: Breakout Studio All rebrands by Breakout Studio
What changed: Nov 2021 (Breakout Studio): the teal angular-bracket mark and white 'Forethought' replaced by a gradient blue-to-purple continuous 'F' inspired by the Penrose staircase, beside a purple 'Forethought'.
Sources: forethought.ai

Cite this Rebrand Log, "Forethought new logo (2021)", https://rebrandlog.com/rebrand/forethought-2021/, last updated 2021-11-10.

Press

Brand New (UnderConsideration)Forethought review on Brand New

Sources

1. forethought.aihttps://forethought.ai/press/forethought-unveils-new-brand-and-announces-workflow-builder-to-streamline-self-service
2. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_forethought_by_breakout_studio.php