Fintech rebrands
102 fintech logo changes logged from 1996 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 102
- Rebrands
- 16
- Years
- 17
- in 2024, the busiest year
- 48
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 102
| What changed | |||
|---|---|---|---|
| Lord Abbett | Oct 2026 | Studio not recorded | The gold knight tile and spaced capitals were dropped for a stacked, symbol-free Lord Abbett wordmark; the firm says the new wordmark removes any symbols and puts the name at the centre. |
| Sunlife | Oct 2026 | Studio not recorded | Sun Life became Sunlife, one word, and its rayed sun-globe was simplified for digital use into a solid yellow sun beside a new wordmark, with the tagline Making life brighter. |
| ICICI Life Insurance | Oct 2026 | Ogilvy India | ICICI Prudential Life Insurance became ICICI Life Insurance: the ICICI Prudential wordmark with the Prudence head and the gradient Life Insurance band gave way to a bold italic ICICI Life wordmark with Insurance set in spaced capitals below, keeping the orange and red ICICI i mark, with the tagline Har Kal Aasaan. |
| Kuda | Oct 2026 | Studio not recorded | Seventh-anniversary "More Life" rebrand by Barkas: the lowercase rounded kuda. wordmark was replaced by chunky geometric KUDA letterforms inspired by Nigerian art and architecture. |
| Pleo (2026)Logo history | Sep 2026 | Porto Rocha | Logo rebalanced and made bolder, Pleo pink a few shades cooler, spreadsheet-inspired stripe motifs; new navigation |
| Intuit | Sep 2026 | JKR with Intuit in-house | New lowercase wordmark and masterbrand system with custom Tally typeface |
| eToro | Jul 2026 | Studio not recorded | Jul 2026 ("Know better", AI-first app): green etoro wordmark with bull horns -> lowercase etoro between angle brackets |
| Bank Jago | Jun 2026 | Studio not recorded | New logo. |
| DenizBank | Jun 2026 | Studio not recorded | Jun 2026 (new CEO, "Ne var sirada?" campaign): red ship-wheel symbol dropped |
| Happen Bank | Jun 2026 | Studio not recorded | Jun 2026: LendingClub renamed Happen Bank; logo redone with a dynamic wordmark and the palette changed to orange and purple. |
| HBL | Feb 2026 | Studio not recorded | Feb 2026: green HBL + bilingual Habib Bank lockup -> HBL wordmark with yellow-green chevron "Momentum" device, turquoise palette |
| Norisbank | Jan 2026 | Studio not recorded | Feb 2026: white norisbank on red-and-yellow bar -> black norisbank with diagonal four-stroke o, orange and anthracite palette |
| Zempler Bank | Nov 2025 | Output (naming with Reed Words) | New logo and identity |
| Unlock | Oct 2025 | Fifty Thousand Feet | New logo. |
| Starling | Sep 2025 | Studio not recorded | Sep/Oct 2025: Starling Bank S-icon + spaced wordmark -> bold Starling wordmark (drops Bank) |
| Will Bank | Sep 2025 | Renan Benvenuti and Plau | New logo and identity |
| New Horizon Bank | Jul 2025 | For Different | New logo and identity |
| NayaPay | Jun 2025 | Studio not recorded | Jun 2025 "We've gone electric" rebrand: circle mark + NayaPay caps -> four-arrow Dyno emblem + NayaPay wordmark |
| BBVA (2025)Logo history | May 2025 | Studio not recorded | May 2025 ("Avanzamos?"): heavy BBVA wordmark (2019) -> lighter redrawn dark-blue BBVA wordmark within a new identity system |
| DNB Carnegie | May 2025 | Studio not recorded | May 2025 (Carnegie merged with DNB Markets): burgundy Carnegie script -> dark-green Carnegie script inside an oval with DNB above |
| Plaid | Feb 2025 | Plaid in-house | Logo kept; new identity "the fabric of financial progress" with currency-inspired patterns, holographic colour, illustration and a custom font |
| Bancomat | Nov 2024 | Landor | Nov 2024 (Landor): navy Bancomat SpA with tricolour underline -> light-blue gull B symbol + softer Bancomat wordmark |
| XM | Nov 2024 | Studio not recorded | Nov 2024 in-house rebrand with new website: the red bull-head badge was dropped, leaving a red chevron beside a heavier upright XM monogram |
| KOHO | Oct 2024 | KOHO in-house | "K" refined into a forward-pointing, arrow-like form; bolder colours, friendlier rounded type and Canadian-inspired illustration |
| Freetrade | Oct 2024 | Koto | New logo and identity |
| Robinhood (2024)Logo history | Oct 2024 | Porto Rocha | Feather symbol and wordmark refined around the arrow, black-and-neutral palette with Robin Neon, new type, technical illustration and photography |
| Inter&Co | Sep 2024 | Polar and Plau | New logo and identity. |
| PayPal (2024)Logo history | Sep 2024 | Pentagram | New wordmark and bespoke type family based on LL Supreme |
| Chime | Aug 2024 | Jones Knowles Ritchie (JKR) | "Portals to progress" system built on card and app shapes, stronger greens, custom serif and sans, hand-drawn illustration |
| Zalopay | Jul 2024 | Studio not recorded | Jul 2024: boxed blue/green Zalo Pay app-tile logo -> frameless blue-green Zalopay wordmark with lowercase p |
| BNG Bank | Jun 2024 | Studio not recorded | Jun 24 2024: maze-like outlined BNG_ BANK mark replaced by lowercase rounded 'bng' + 'bank van meerwaarde' |
| BNY | Jun 2024 | Studio not recorded | Jun 2024: gold arrow + grey serif BNY Mellon -> teal arrow + heavy navy sans BNY, Mellon dropped |
| T-Bank | Jun 2024 | Studio not recorded | Jun 2024: Tinkoff renamed T-Bank |
| Piraeus Bank | May 2024 | Studio not recorded | May 2024: boxed yellow three-stripe square + Piraeus Bank -> forward-pointing open three lines + green Piraeus serif wordmark, "Bank" dropped, Winbank folded in |
| Klarna (2024)Logo history | Apr 2024 | Klarna in-house | Brand refresh with two custom typefaces |
| Moody's | Mar 2024 | Studio not recorded | Mar 2024: Interbrand identity |
| Exness | Feb 2024 | Moving Brands | New logo and identity. |
| Taxfix | Jan 2024 | Kallan & Co | New logo and identity. |
| Banco Inter | Dec 2023 | Studio not recorded | Dec 2023: plain orange lowercase "inter" wordmark gains a seven-ray fan symbol and redrawn type (Polar, Plau) |
| Itaú Unibanco | Dec 2023 | Itaú in-house with Pentagram (consultancy) | Dec 2023: blue rounded square with yellow "Itaú" replaced by orange "pedra" stone shape with lowercase white "itaú" (Pentagram) |
| Revolut (2023)Logo history | Oct 2023 | Studio not recorded | New logo |
| Nationwide Building Society | Oct 2023 | New Commercial Arts | 8 Oct 2023: 1987 "village" icon in a blue/red box with "Nationwide Building Society" serif wordmark replaced by a coral rising-sun-and-house icon with lowercase "nationwide" in custom Founders Grotesk (New Commercial Arts). First major rebrand since 1987. |
| Aegon | Jun 2023 | Total Design | Jun 22 2023 (Capital Markets Day): tilted blue square with white A + Aegon caps replaced by tilted dark square with coloured stripes + lowercase aegon |
| Raiffeisen Bank International | May 2023 | Studio not recorded | May 8 2023: FutureBrand refresh |
| Ualá | Apr 2023 | Studio not recorded | New logo. |
| Wise (2023)Logo history | Mar 2023 | Ragged Edge (with Wise Design) | Bold new brand look with custom Wise Sans (extension of Parafina, refined with NaN) |
| Bolt (2023)Logo history | Jan 2023 | Koto | Wordmark with a lightning bolt in negative space, lightning yellow replacing blue, custom type, motion and sound |
| Erste Group | Jan 2023 | Studio not recorded | Jan 2023: navy Erste Group wordmark + red S-symbol -> slimmer monochrome white Erste + S on Bright Blue, eight-colour palette, Inter |
| VeloBank | Nov 2022 | Studio not recorded | Nov 2022: Getin Bank (under BFG resolution) renamed VeloBank; green "GET IN" arrow wordmark replaced by a green grid of four squares spelling VELO above "BANK"; branches rebranded from 21 Nov 2022. |
| Oanda | Oct 2022 | Studio not recorded | Oct 2022: the lime circular 'N' mark with a thin 'OANDA' wordmark replaced by a green angular 'V' mark with a bold 'OANDA' and a 'SMARTER TRADING' tagline. |
| Carta | Aug 2022 | Studio not recorded | 25 Aug 2022: the navy 'carta' wordmark under blue mountain-peak shapes replaced by a black 'carta' wordmark inside a rectangular frame, meant to read as a foundation, frame and window. |
| Google Wallet | Jul 2022 | Google in-house | Google Pay app replaced by Google Wallet with a blue wallet icon holding red, yellow and green cards |
| Bluevine | Jul 2022 | Studio not recorded | Jul 2022 (Buck): the italic blue camel-case 'BlueVine' wordmark replaced by a black lowercase 'bluevine' built from geometric and leaf shapes, with a leaf accent on the i. |
| PayPal (2022)Logo history | Jul 2022 | Gretel with PayPal in-house | New logo and identity. |
| Yubi | Jun 2022 | venturethree | Jun 2022 (venturethree): CredAvenue renamed Yubi; the blue gradient tick tile and two-tone 'CredAvenue' wordmark replaced by a 'Y' of three connected nodes in navy, grey, yellow and coral beside 'Yubi'. |
| La Banque Postale | Mar 2022 | Carré Noir | Mar 11 2022: Carré Noir identity |
| Flutterwave | Feb 2022 | Verve | Feb 2022 (Verve): the yellow-orange outlined butterfly and light/bold 'Flutterwave' wordmark replaced by the 'LabaLaba' butterfly of two crossing multicoloured ellipses beside a heavy navy lowercase 'flutterwave'. |
| Block (formerly Square, Inc.) | Dec 2021 | In-house | Square, Inc. renamed Block; animated 3D cube logo that twists 90 degrees, with flexible colours and textures |
| Betterment | Nov 2021 | Trollbäck+Company | New logo. |
| Worldline | Sep 2021 | Studio not recorded | Sep 2021: post-Ingenico unified identity |
| Payoneer | Jun 2021 | venturethree | Infinite-circle symbol, "universal" colour and a multilingual typeface ahead of the Nasdaq listing |
| Truebill | Jun 2021 | Studio not recorded | Jun 2021: the blue circular-arrows mark replaced by two folded dollar bills in two blues forming a lowercase 't', beside a bolder navy 'Truebill'. |
| Nubank (Nu) | May 2021 | Nubank in-house | Bolder, simpler "nu" with smoother ribbon-like curves and a slightly different purple |
| Payrix | Apr 2021 | Franklyn | Apr 2021 (Franklyn): the thin wide-spaced all-caps 'PAYRIX' wordmark replaced by a purple mark of two inward-facing developer brackets forming a card shape, beside a monospaced 'Payrix'. |
| Wise (2021)Logo history | Feb 2021 | Studio not recorded | New name and logo. |
| Standard Chartered | Feb 2021 | Studio not recorded | Feb 2021: title-case blue wordmark with ribbon Trustmark replaced by redrawn bolder Trustmark and lowercase custom wordmark (Lippincott) |
| Telepass | Feb 2021 | Studio not recorded | Feb 2021: italic uppercase Telepass in outlined yellow box replaced by rounded yellow shape with play-arrow symbol and title-case wordmark (TBWA\Italia) |
| Creand | Jan 2021 | Studio not recorded | Announced Nov 2020, rolled out internationally from Jan 2021 and in Andorra May 2023: Credit Andorra group logo -> green serif Creand wordmark with copyright-style c |
| Brex | Oct 2020 | Gretel | New flag-inspired symbol and wordmark, broader system beyond "startup corporate card" |
| Sber | Sep 2020 | Landor with Sber in-house | Sep 2020: Sberbank becomes Sber |
| Afterpay | Aug 2020 | YummyColours | Two disconnected arrows evolved into a continuous loop; custom Pantone "Bondi Mint" |
| Robinhood (2020)Logo history | Aug 2020 | Collins | Rebalanced sentence-case wordmark and refined feather; new typefaces Capsule Sans and Nib; sci-fi-inspired illustration and new iconography |
| Revolut (2020)Logo history | Mar 2020 | Studio not recorded | 20 Mar 2020 in-house refresh: the chunky, playful rounded 'Revolut' wordmark replaced by a simpler, sharper geometric wordmark with a new typeface, plus a separate 'R' icon. |
| Pleo (2020)Logo history | Feb 2020 | Koto | Simplified Nordic wordmark with smiling "L", bolder warmer palette, playful illustration; idea "Power to your people" |
| Tyro | Aug 2019 | Hulsbosch | New logo and identity. |
| BBVA (2019)Logo history | Jun 2019 | Studio not recorded | Jun 10 2019: global brand unification (Bancomer, Francés, Continental etc. dropped) |
| Scotiabank | May 2019 | OneMethod | The Flying S with a globe inside, set beside the red wordmark, gave way to a bolder, more legible red Scotiabank wordmark as the main brandmark. The Flying S was kept as a separate icon, with the globe replaced by a solid dot. |
| Mastercard (2019)Logo history | Jan 2019 | Pentagram | Wordmark dropped from interlocking circles symbol |
| Western Union | Jan 2019 | Studio not recorded | Jan 2019: two-line Western Union caps with yellow bars -> single-line title-case WesternUnion with WU monogram |
| Bradesco | Nov 2018 | Superunion Brasil | 2018: white stylised tree inside a rounded red box (2012 mark) replaced by an unboxed red tree with a 30-degree-cut trunk beside a new proprietary lowercase sans "bradesco" (Superunion Brasil). |
| Bank of America | Nov 2018 | Lippincott | Nov 2018: Lippincott refresh |
| Manulife | Nov 2018 | Studio not recorded | Nov 2018: global brand update |
| Banque Populaire | Sep 2018 | Studio not recorded | Sep 2018: navy square with cyan +x and small caption replaced by large horizontal Banque Populaire wordmark with freed +x symbol (Carre Noir) |
| Nordnet | Sep 2018 | Stockholm Design Lab | New logo and identity. |
| Absa | Jul 2018 | Grid Worldwide | Jul 11 2018: after Barclays exit |
| American Express | Apr 2018 | Pentagram | Apr 2018 (Pentagram): gradient Blue Box with outlined letters -> flat blue box, redrawn bolder wordmark |
| HSBC | Mar 2018 | Studio not recorded | Mar 2018: serif HSBC wordmark followed by the hexagon replaced by the hexagon first and a bold sans wordmark |
| Santander | Mar 2018 | Interbrand | Mar 23 2018: Santander refreshed its identity with Interbrand |
| Bank HaPoalim | 2018 | OPEN | 2001 slanted diamond+blue italic -> 2018 symmetric diamond + grey wordmark (OPEN) |
| Azimo | Sep 2017 | Studio not recorded | New logo. |
| Klarna (2017)Logo history | Sep 2017 | DDB Stockholm | New logo and identity. |
| MetLife | Oct 2016 | Prophet | The heavy blue MetLife wordmark, which had stood alone as the logo while Snoopy fronted the marketing, gained a symbol: a blue and a green shape that meet to form an M. The wordmark was redrawn in a lighter dark grey and the blue was brightened. |
| Nordea | Oct 2016 | Bold | Oct 2016: teal wordmark with blue sail symbol replaced by redrawn bold blue Nordea wordmark, sail retired for a pulse motif (Bold Scandinavia) |
| Monzo | Aug 2016 | Studio not recorded | Mondo became Monzo after a trademark challenge. The four-colour folded M stayed exactly as it was; only the last letters of the navy lowercase wordmark changed, from mondo to monzo. |
| MasterCard (2016)Logo history | Jul 2016 | Pentagram | New logo and identity. |
| Banca Transilvania | 2016 | Brandient | Rebrand 2016 by Brandient: small medieval shield -> large tricolour BT shield |
| PayPal (2014)Logo history | Apr 2014 | fuseproject | Overlapping PP monogram and refined wordmark |
| Visa | Jan 2014 | Studio not recorded | New logo and brand positioning. |
| Belfius | Mar 2012 | Studio not recorded | Mar 2012: blue Dexia box wordmark replaced by Belfius name with dark-red equals-sign square and grey wordmark |
| Commerzbank | Oct 2009 | Studio not recorded | Oct 2009: yellow four-winds symbol with grey wordmark replaced by black wordmark and 3D yellow folded ribbon (MetaDesign) |
| PayPal (2007)Logo history | 2007 | Studio not recorded | New logo. |
| Mastercard (1996)Logo history | 1996 | Studio not recorded | New logo. |
