Pleo (2020)
Simplified Nordic wordmark with smiling "L", bolder warmer palette, playful illustration; idea "Power to your people"
Pleo logo before and after
BeforeUntil Feb 2020
© Pleo, via the company's website (archived). Source: pleo.io (archived)
AfterSince Feb 2020
© Pleo, via the company's website (archived). Source: pleo.io (archived)
Key facts
Pleo launched a new logo in Feb 2020, designed by Koto.
- Brand
- Pleo
- Launched
- Studio
- KotoAll rebrands by Koto
- What changed
- Simplified Nordic wordmark with smiling "L", bolder warmer palette, playful illustration; idea "Power to your people".
- Sources
- designbote.com, koto.com
- Logo history
- 2 rebrands
Cite this Rebrand Log, "Pleo new logo (2020)", https://rebrandlog.com/rebrand/pleo/, last updated .
Identity · 4 images
© Pleo / Koto, via designbote.com
Rationale
Positions Pleo as the spend solution for forward-thinking teams, emphasising trust, autonomy and employee empowerment.
Press
Reactions
- Koto@studiokoto on XNew work from us. We spent the second half of 2019 working with the awesome @pleo team to rebrand a product we all love at Koto. 🇩🇰26 Feb 2020 · 81 likes
- James McDonald@jamesm on XPleo rebrand is bloody lovely.4 Mar 2020 · 5 likes
- UnderConsideration@ucllc on XToday on Brand New (Reviewed): New Logo and Identity for @Pleo by @studiokoto4 Mar 2020 · 37 likes
- Sam Kelley@SamKelley_ on XWe've rebranded!!!! Check out our new brand in the video In case it isn't obvious, were on a bit of a mission to change things :) #rebrand #pleo #worldofwork26 Feb 2020 · 13 likes
Sources
- 1. designbote.comhttps://designbote.com/fintech-pleo-enthuellt-neue-markenidentitaet/
- 2. koto.comhttps://koto.com/projects/pleo