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Honor logo history

2 Honor logo changes logged from 2015 to 2024, each with the old and new mark side by side, the studio and the sources.

Rebrands
2
Years
2015–2024
Industry
Health
Studios
Honor in-house, Manual

Timeline · 2 rebrands

2024

in-house

Honor kept its lowercase wordmark and changed its colour from amber to orange, as part of the 2024 rebrand of Honor and Home Instead.

Open rebrand

Honor logo before 2024Honor logo before 2024

Apr 2015

Manual and in-house

Home care startup Sona Labs became Honor, with a heavy lowercase amber honor wordmark replacing a thin blue circle with a lowercase sona.

Open rebrand

Honor logo before 2015Honor logo before 2015Honor logo 2015Honor logo 2015

Every mark, oldest first

Downloads · official files

Only files from an official source are offered. Trademarks belong to their owners.

Sources

  1. 1. techcrunch.com · An Ex-Googler Launches An In-Home Care Startup Called Honor And Raises $20 Million (2015)
  2. 2. vox.com · Andreessen Horowitz Leads $20 Million Round for Honor to Take Care of Seniors (2015)
  3. 3. homehealthcarenews.com · Startup Raises $20 Million to Launch 'Uber for Home Care' (2015)
  4. 4. honorcare.com (2024)
  5. 5. trademarks.justia.com (2015)
  6. 6. prweb.com · It's National Family Caregivers Month: Top Home Care Solution Honor Helps Family Caregivers Understand What to Look for When Seeking Support for Aging Loved Ones (2015)
  7. 7. medium.com · A year of Honor (2015)
  8. 8. honorcare.com (2024)
  9. 9. leslie-cheng.com (2015)
  10. 10. cecilelparker.com (2015)
  11. 11. honorcare.com (2024)
  12. 12. honorcare.com · Honor Appoints Kim Atkinson as Chief Communications Officer (2024)
  13. 13. honorcare.com · Honor Expands Executive Team to Drive Growth and Innovation (2024)
  14. 14. podscan.fm · How Honor generated a billion impressions in 30 days by bringing back Macaulay Culkin as Kevin McAllister | Kim Atkinson (2024)
  15. 15. linkedin.com · I'm proud to introduce the new branding and campaign for Home Instead (2024)
  16. 16. linkedin.com (2024)

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