Retool
Evolved "R" symbol made from connected building blocks, with illustration-led system
Retool logo before and after
BeforeUntil Sep 2024
Retool logo via Wikimedia Commons (uploader/author: Retool Inc.). Source: commons.wikimedia.org
AfterSince Sep 2024
© Retool, via the company's website (archived). Source: retool.com (archived)
Key facts
Retool launched a new logo in Sep 2024, designed by Retool in-house.
- Brand
- Retool
- Launched
- Studio
- In-house at Retool
- What changed
- Evolved "R" symbol made from connected building blocks, with illustration-led system.
- Sources
- retool.com
Cite this Rebrand Log, "Retool new logo (2024)", https://rebrandlog.com/rebrand/retool/, last updated .
Identity · 4 images
Retool / Retool in-house, image from retool.com
Rationale
Presented as "The art of good software": an ode to the craft of building software, rolled out across retool.com and product.
Press
Sources
- 1. retool.comhttps://retool.com/blog/retool-brand-story