Chopped Leaf
The stencil-style all-caps "The Chopped Leaf" wordmark in grey and green was replaced by a lowercase grey and green "chopped leaf" wordmark beside a new salad bowl icon with two leaves. The palette stayed.
Chopped Leaf logo before and after
BeforeUntil Jun 2024
Logo: Chopped Leaf. Source: choppedleaf.ca (archived)
DownloadLightSVG not availablePNGDark mode version adapted by Rebrand Log
AfterSince 26 Jun 2024
Logo: Chopped Leaf. Source: choppedleaf.ca (archived)
DownloadLightSVG not availablePNGDark mode version adapted by Rebrand Log
Key facts
Chopped Leaf launched a new logo on 26 Jun 2024, designed by Shikatani Lacroix.
- Brand
- Chopped Leaf
- Launched
- What changed
- The stencil-style all-caps "The Chopped Leaf" wordmark in grey and green was replaced by a lowercase grey and green "chopped leaf" wordmark beside a new salad bowl icon with two leaves. The palette stayed.
- Sources
- choppedleaf.ca, qsrmagazine.com, kelownanow.com
Cite this Rebrand Log, "Chopped Leaf new logo (2024)", https://rebrandlog.com/rebrand/chopped-leaf-2024/, last updated .
The Chopped Leaf rebrand, explained
Chopped Leaf opened its first restaurant in Kelowna, British Columbia, in 2009 and had more than 115 locations in Canada and the United States by 2024. Its logo was a stencil-style, all-caps wordmark that read "The Chopped Leaf" in grey and lime green.
On 26 June 2024 the chain announced a brand refresh with "a new logo and updated interior design." It described the new logo as "a modern take that maintains the chain's iconic colour palette, while introducing a new salad bowl icon." Kelowna Now noted the name is now set "in white-and-green lower-case letters, instead of all capital letters."
Toronto agency Shikatani Lacroix led the work. Jean-Pierre Lacroix said: "This brand refresh was an evolution, not a revolution." The agency's case study says the logo introduces "a hearty salad bowl icon" alongside a new interior with lower counters and local "hello" signage.
The new look was unveiled at the original Kelowna store on 20 and 21 July 2024, with half-price salads, wraps and bowls. In January 2025 the chain said it would extend the identity to packaging, uniforms, merchandise and marketing across the chain.
In short: All-caps stencil out, a salad bowl icon in.
Quote
“This brand refresh was an evolution, not a revolution.”
Press
Sources
- 1. choppedleaf.cahttps://choppedleaf.ca/news/chopped-leaf-celebrates-15th-anniversary-with-brand-refresh-and-new-look/
- 2. qsrmagazine.comhttps://www.qsrmagazine.com/news/chopped-leaf-celebrating-15-years-with-brand-refresh/
- 3. kelownanow.comhttps://www.kelownanow.com/watercooler/news/news/Food_Drink/Chopped_Leaf_celebrating_15th_anniversary_with_rebrand_and_half_price_salads_wraps_and_bowls/
- 4. choppedleaf.cahttps://choppedleaf.ca/news/brand-refresh/
- 5. sld.comhttps://www.sld.com/case-studies/chopped-leaf