World (formerly Worldcoin)
Worldcoin renamed World (World Network) with a new logo, at its San Francisco event
World logo before and afterRefinement
BeforeUntil Oct 2024
Logo: World. Source: worldcoin.org (archived)
AfterSince 17 Oct 2024
© World, via the company's website (archived). Source: world.org (archived)
Refinement: the mark keeps its form. The refresh also covers naming.
Key facts
World launched a new logo on 17 Oct 2024, designed by Not disclosed.
- Brand
- World
- Launched
- What changed
- Worldcoin renamed World (World Network) with a new logo, at its San Francisco event.
- Sources
- world.org, reuters.com
Cite this Rebrand Log, "World new logo (2024)", https://rebrandlog.com/rebrand/world/, last updated .
Identity · 2 images
World / Not disclosed, image from world.org · © World (formerly Worldcoin) / Not disclosed, via world.org
Rationale
The broader name reflects a network of identity (World ID), chain (World Chain) and token (Worldcoin) beyond a cryptocurrency.
Press
Reactions
- ThePMDesk | Prediction Markets@ThePMDesk on XSam Altman-backed Worldcoin project launches mainnet blockchain following a rebrand Worldcoin, the Sam Altman-backed digital identity project, is rebranding to World Network — or World for short. Along with the…21 Oct 2024 · 18 likes
- Cointelegraph@Cointelegraph on X💡 INSIGHT: Remember Worldcoin? It's now World Network, and this rebrand hints at a possible new direction for the project, according to co-founders Sam Altman and Alex Blania. The project is doubling down on its…10 Nov 2024 · 58 likes
Sources
- 1. world.orghttps://world.org/blog/announcements/hello-world-5-key-announcements-from-new-world-event-san-francisco
- 2. reuters.comhttps://www.reuters.com/technology/artificial-intelligence/sam-altmans-rebranded-worldcoin-ramps-up-iris-scanning-crypto-project-2024-10-17/