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Philo

Rebrand · Oct 2024

New identity.

Philo logo before and after

BeforeUntil Oct 2024

Philo logo via Wikimedia Commons (author: Philo). Source: commons.wikimedia.org

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AfterSince Oct 2024

Philo logo via Wikimedia Commons (author: Philo (company)). Source: commons.wikimedia.org

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Key facts

Philo launched a new logo in Oct 2024, designed by Philo in-house and Sibling Rivalry.

Brand: Philo
Launched: Reported Oct 2024Source: underconsideration.com
Studio: In-house at Philo and Sibling Rivalry All rebrands by Sibling Rivalry
What changed: New identity.
Sources: philo.com, siblingrivalry.com

Cite this Rebrand Log, "Philo new logo (2024)", https://rebrandlog.com/rebrand/philo-2024/, last updated 2024-10-01.

Press

Brand New (UnderConsideration)Philo review on Brand New

Sources

1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_identity_for_philo_by_sibling_rivalry.php
2. philo.comhttps://www.philo.com/blog/philo-rebrand-better-way-to-tv
3. siblingrivalry.comhttps://www.siblingrivalry.com/studio/work/philo