Webflow
New "W" mark composed of shapes nodding to HTML, CSS and JavaScript; simplified palette and refreshed product UI
Webflow logo before and after
BeforeUntil Oct 2023
Logo: Webflow. Source: webflow.com (archived)
AfterSince 5 Oct 2023
Logo: Webflow. Source: webflow.com (archived)
Key facts
Webflow launched a new logo on 5 Oct 2023, designed by Webflow in-house.
- Brand
- Webflow
- Launched
- Studio
- In-house at Webflow
- Typeface
- WF Visual Sans
- What changed
- New "W" mark composed of shapes nodding to HTML, CSS and JavaScript; simplified palette and refreshed product UI.
Cite this Rebrand Log, "Webflow new logo (2023)", https://rebrandlog.com/rebrand/webflow/, last updated .
Identity · 13 images
Webflow / Webflow in-house, image from webflow.com · © Webflow, via webflow.com
Rationale
Speaks to giving everyone "the superpowers to build professional, visually stunning websites" without code, and pays tribute to the community.
Quote
“Today marks a special day for Webflow as we unveil our new brand identity.”
Press
Reactions
- Daily Brand@dailybrandzw on XWebflow Rebrands, Introduces New Logo🌟🌟8 Oct 2023 · 0 likes
- Josh Andrew@thejoshandrew on X@tedkdesigns @webflow Huge fan of the new logo! They smashed it..10 Oct 2023 · 1 like
- Ted Kulakevich@tedkdesigns on XWebflow just announced a new logo. @webflow Looks cleeeaaan! #design5 Oct 2023 · 43 likes
- Frederik Brandt@Brandt_Concept on XWebflow has rebranded its identity. Do you prefer the old or the new logo, and why? 🤔 #webflow #rebrand #branding #design #ui #ux7 Oct 2023 · 1 like
- Danny Sapio@Dannysapio on X@Framer responds to the @webflow logo controversy with a bold new logo rebrand! /s 😂10 Oct 2023 · 9 likes
Sources
- 1. webflow.comhttps://webflow.com/blog/meet-the-new-webflow
- 2. webflow.comhttps://webflow.com/updates/webflow-redesign
- 3. wf-visual-sans.webflow.iohttps://wf-visual-sans.webflow.io/