Fortrea
Labcorp's clinical development business became Fortrea, a new contract research company whose logo turns the F of Fortrea into a green arrow for forward momentum, with a visual nod to data, next to a black Fortrea wordmark, revealed on Feb 9, 2023.
Fortrea logo before and after
BeforePlaceholder: new brand, no previous logo
Placeholder, not a downloadable logo
AfterSince 9 Feb 2023
Fortrea logo (2023), official SVG from the fortrea.com header. Source: fortrea.com
Key facts
Fortrea launched a new logo on 9 Feb 2023.
- Brand
- Fortrea
- Launched
- Studio
- Not recordedAdd it
- What changed
- Labcorp's clinical development business became Fortrea, a new contract research company whose logo turns the F of Fortrea into a green arrow for forward momentum, with a visual nod to data, next to a black Fortrea wordmark, revealed on Feb 9, 2023.
- Sources
- ir.labcorp.com, businesswire.com, ir.labcorp.com
Cite this Rebrand Log, "Fortrea new logo (2023)", https://rebrandlog.com/rebrand/fortrea-2023/, last updated .
The Fortrea rebrand, explained
Labcorp announced on Feb 9, 2023 that its clinical development business would be called Fortrea. The release said the new company would have more than 19,000 people and offer Phase I through IV clinical trial management. The brand identity would take effect with the spin-off.
The release explained the logo: incorporating the F from Fortrea, it is an arrow representing forward momentum, and it makes a visual nod to the data that powers the company's approach.
Tom Pike, then head of the clinical development business and Fortrea's future chief executive, said: "The announcement of Fortrea signals to the world what we are building: a leading, pure-play CRO positioned to serve customers, deliver life-changing medicines faster and create lasting value for all our stakeholders." Labcorp chief marketing officer Amy Summy called the debut of the brand "a defining moment".
Labcorp completed the spin-off on Jul 3, 2023, and Fortrea began trading on the Nasdaq as FTRE. The green F arrow sits next to the Fortrea wordmark. As this was a new company, there is no earlier Fortrea mark to compare it with.
In short: Labcorp's clinical research spin-off, with its F turned into a green arrow.
Quotes
“The announcement of Fortrea signals to the world what we are building: a leading, pure-play CRO positioned to serve customers, deliver life-changing medicines faster and create lasting value for all our stakeholders.”
“The debut of the Fortrea brand is a defining moment in our journey to create a transformative force in clinical drug and device development,”
Press
Sources
- 1. ir.labcorp.comhttps://ir.labcorp.com/news-releases/news-release-details/labcorp-unveils-new-name-future-independent-clinical-development
- 2. businesswire.comhttps://www.businesswire.com/news/home/20230208006050/en/Labcorp-Unveils-New-Name-for-Future-Independent-Clinical-Development-Business---Fortrea
- 3. ir.labcorp.comhttps://ir.labcorp.com/news-releases/news-release-details/labcorp-completes-spin-fortrea