Expedia
Apr 2023: the airplane-in-a-globe replaced by a dark-blue upward arrow in a rounded yellow square, with a refreshed wordmark.
Expedia logo before and after
BeforeUntil Apr 2023
Expedia logo via Wikimedia Commons (uploader/author: Expedia.com). Source: commons.wikimedia.org
AfterSince Apr 2023
Expedia logo via Wikimedia Commons (uploader/author: Expedia Group, Inc.). Source: commons.wikimedia.org
Key facts
Expedia launched a new logo in Apr 2023, designed by Not disclosed.
- Brand
- Expedia
- Launched
- What changed
- Apr 2023: the airplane-in-a-globe replaced by a dark-blue upward arrow in a rounded yellow square, with a refreshed wordmark.
Cite this Rebrand Log, "Expedia new logo (2023)", https://rebrandlog.com/rebrand/expedia/, last updated .
Rationale
Broadens the brand beyond flights to Expedia's wider travel offering.
Press
Reactions
- menurutku . .@frfrhan_ on X@BetaKopites Jujurly logo expedia makin cakep habis rebrand12 May 2023 · 0 likes
- Chris Gallant@GallantChris on X@AirlineFlyer @Expedia That's strange. They just did a slight rebrand in 2021. Typically speaking, you don't want to be changing things so often. Causes confusion with consumers.24 Mar 2023 · 0 likes
- Andy Van Engen@AndyVanBass on X#Expedia has a new logo, I first spotted on a streaming ad. New FB profile pic is dated 2023.4.17. Old airplane, new arrow. @Expedia @ucllc @logogeek #newlogo #logodesign #graphicdesign #branding25 Apr 2023 · 0 likes
- William Siever 🏳️⚧️🏳️🌈@wsiever on X@Expedia What is with the new logo for the iOS app? It’s awful looking.29 Mar 2023 · 0 likes
- Simzius Minimus@BackPackSimz on X@Expedia you guys should fire whoever made your new logo. Horrendous.29 Mar 2023 · 0 likes
Sources
- 1. 1000logos.nethttps://1000logos.net/news/expedia-presents-new-logo-for-better-sustainability/
- 2. commons.wikimedia.orghttps://commons.wikimedia.org/wiki/File:Expedia_Logo_2023.svg
- 3. expedia.comhttps://www.expedia.com/newsroom/media-kits/expedia-logo/