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The busiest rebrand studios

Pentagram has the most credits in the log, with 26 rebrands, then Koto with 23. 76 studios and in-house teams have two or more logged rebrands.

625
Rebrands with a credit
76
Studios with 2+
26
Pentagram
450
without a public design credit

Studios with two or more rebrands

In-house teams appear under their company's name, for example "Google in-house".

Top 20 shown, the rest grouped as Other.

In-house rebrands per year

The data

How we counted

Credits are the studio names on each entry after manual corrections. 450 of 1075 rebrands have no public design credit and are left out. A credit counts as in-house when it says so.

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