PepsiCo Design & Innovation
3 logged rebrands from 2023 to 2025, across 1 industry.
PepsiCo Design & Innovation
- Rebrands
- 3
- Years
- 2023–2025
Featured work · 3 of 3
All rebrands · 3
| Typefaces | What changed | ||
|---|---|---|---|
| Lay's | Oct 2025 | Typeface not recorded | Oct 9 2025: Lay's biggest redesign (PepsiCo Design & Innovation): warmer sun with Lay's Rays, upward-angled ribbon and refined signature script |
| Mountain Dew | May 2025 | Typeface not recorded | Announced Oct 2024, on shelf May 2025: green slanted Mtn Dew replaced by full retro 3D Mountain Dew lettering |
| 7UP | Feb 2023 | Typeface not recorded | Feb 16 2023 (international, rollout from Mar 2023): PepsiCo Design redrew 7UP: flat 7 with red up-dot on lime square replaced by upward-angled dimensional 7 with drop shadow and enlarged red up dot |