Prophet
Prophet is the Uncommon Growth Company, accelerating impact for business and marketing leaders through consulting, experience, and creative services. 4 logged rebrands from 2015 to 2025, across 4 industries.
- Rebrands
- 4
- Years
- 2015–2025
- Website
- prophet.com
Featured work · 4 of 4
All rebrands · 4
| Typefaces | What changed | ||
|---|---|---|---|
| Cracker Barrel | Aug 2025 | Typeface not recorded | Aug 19 2025: "All the More" refresh dropped the Old Timer and barrel badge for wordmark only |
| Hootsuite | Jul 2022 | Adieu | Owly reborn as a flat, playful illustrated mascot; funky new wordmark based on Adieu; bold colour system to break from the "sea of sameness" |
| MetLife | Oct 2016 | Typeface not recorded | The heavy blue MetLife wordmark, which had stood alone as the logo while Snoopy fronted the marketing, gained a symbol: a blue and a green shape that meet to form an M. The wordmark was redrawn in a lighter dark grey and the blue was brightened. |
| Salt | Apr 2015 | Typeface not recorded | New name, logo, and identity. |
Clients by industry
Typefaces in this work
People at Prophet
| Name | Role | Since | Source |
|---|---|---|---|
| Key people | |||
| Michael E. Dunnen.wikipedia.org | Chief executive officer | Year not recorded | en.wikipedia.org |
| David Aakeren.wikipedia.org | Vice chairman | Year not recorded | en.wikipedia.org |