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Focus Lab

4 logged rebrands from 2015 to 2024, across 3 industries.

Focus Lab logo

Dark mode version adapted by Rebrand Log

Rebrands
4
Years
2015–2024

Featured work · 4 of 4

All rebrands · 4

TypefacesWhat changed
SpellbookNov 2024Typeface not recordedNew logo.
ZuoraOct 2022Typeface not recordedSep/Oct 2022 (Focus Lab): the lowercase 'zuora' wordmark gained an interlocking teal 'Z' symbol of winding lines, with a wider accessible palette anchored on Zuora Teal.
SalesloftSep 2021Typeface not recordedSep 2021 (Focus Lab): the blue swooping 'S' symbol replaced by a monogram of the new custom connected serif wordmark, a white 'S.' with a lime full stop on hunter green; the name also dropped its capital L.
500pxOct 2015Typeface not recordedNew logo.

Clients by industry

People at Focus Lab

Name RoleSinceSource
Founders
Bill Kenneyfocuslab.agencyCo-founder2010focuslab.agency
Erik Reaganfocuslab.agencyCo-founder2010focuslab.agency

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