DixonBaxi
Brave brands change the world. 6 logged rebrands from 2015 to 2024, across 3 industries.
- Rebrands
- 6
- Years
- 2015–2024
- Website
- dixonbaxi.com
Featured work · 6 of 6
All rebrands · 6
| Typefaces | What changed | ||
|---|---|---|---|
| Tubi | Feb 2024 | Tubi Stans | Chunky lowercase wordmark with the i's dot moved onto the t, nodding to a rabbit hole; "Hello Yellow" and "Turple"; sonic identity and "See You In There" line |
| Max (formerly HBO Max) | May 2023 | Max Sans | HBO Max renamed Max; lowercase blue wordmark with a bullseye "a", custom Max Sans and "The Spotlight" device |
| Hulu | Apr 2021 | Graphik | "One Hulu": wordmark kept, its "U" becomes the "Vessel" device; single typeface (Graphik) across product and marketing; green used to punctuate |
| Pluto TV (2020) | Jan 2020 | Typeface not recorded | New logo. |
| Eurosportwith Pentagram | Nov 2015 | Typeface not recorded | Nov 2015 Pentagram rebrand: ring of stars -> single-star wordmark |
| Operawith Opera in-house, Anti | Sep 2015 | Typeface not recorded | New logo. |
Clients by industry
Often works with
Typefaces in this work
People at DixonBaxi
| Name | Role | Since | Source |
|---|---|---|---|
| Founders | |||
| Simon Dixondixonbaxi.com | Co-founder | Year not recorded | dixonbaxi.com |
| Aporva Baxidixonbaxi.com | Co-founder | Year not recorded | dixonbaxi.com |