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Lippincott

We're the leading global brand, marketing and experience consultancy. 7 logged rebrands from 2012 to 2025, across 5 industries.

Lippincott logo
Rebrands
7
Years
2012–2025

Featured work · 7 of 7

All rebrands · 7

TypefacesWhat changed
Korean AirMar 2025Typeface not recordedMar 11 2025: first logo change in 41 years: red/blue Taegeuk + heavy Korean Air replaced by single dark-blue Taegeuk + refined caps
NokiaFeb 2023Typeface not recordedBold blue wordmark replaced by a thin, abstracted geometric wordmark that reads only when the letters work together
PBSNov 2019Typeface not recordedNov 2019 Lippincott refresh: black P-head -> PBS Blue, larger wordmark, PBS Sans
Aer LingusJan 2019Typeface not recordedJan 17 2019: 1996 wordmark + upright shamrock replaced by Diodrum wordmark with tilted heart-leaf shamrock (Lippincott)
Bank of AmericaNov 2018Typeface not recordedNov 2018: Lippincott refresh
Southwest AirlinesSep 2014Typeface not recordedThe all-caps wordmark and flying jet gave way to a bold blue Southwest in a custom sans serif, finished with a small heart striped in blue, red and yellow.
eBaySep 2012Typeface not recordedSep 2012 (Lippincott): the overlapping, bouncing red-blue-yellow-green 'ebay' letters replaced by thinner, touching letters set on a single baseline in the same four colours.

Clients by industry

People at Lippincott

Name RoleSinceSource
Founder
J. Gordon Lippincotten.wikipedia.orgFounder1943en.wikipedia.org

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