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Streaming rebrands

55 streaming logo changes logged from 2000 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.

55
Rebrands
17
Years
10
in 2024, the busiest year
28
Studios credited

Rebrands per year

0510Before 2010 · 1 rebrandBefore 20102010 · 0 rebrands2011 · 1 rebrand20112012 · 1 rebrand2013 · 3 rebrands20132014 · 1 rebrand2015 · 1 rebrand20152016 · 3 rebrands2017 · 4 rebrands20172018 · 2 rebrands2019 · 3 rebrands20192020 · 5 rebrands2021 · 4 rebrands20212022 · 2 rebrands2023 · 6 rebrands20232024 · 10 rebrands2025 · 4 rebrands20252026 · 4 rebrands2026
0510Before 2010 · 1 rebrandBefore 20102010 · 0 rebrands2011 · 1 rebrand2012 · 1 rebrand2013 · 3 rebrands2014 · 1 rebrand20142015 · 1 rebrand2016 · 3 rebrands2017 · 4 rebrands2018 · 2 rebrands2019 · 3 rebrands20192020 · 5 rebrands2021 · 4 rebrands2022 · 2 rebrands2023 · 6 rebrands2024 · 10 rebrands20242025 · 4 rebrands2026 · 4 rebrands2026
2026 is year to date.

Featured · 7 with both logos

BeforeAfterApple MusicRebrand · Oct 2026BeforeAfterTIMVISIONRebrand · Jul 2026BeforePeacock logo before 2026 rebrandAfterPeacockRebrand · May 2026NBCUniversal in-houseBeforeAfterBritBoxRebrand · Jan 2026Sibling RivalryBeforeAfterVimeoRebrand · Dec 2025Tooya (logo refinement); Vimeo in-house (broader rebrand)BeforeMusiversal logo before 2025 rebrandAfterMusiversalRebrand · Sep 2025Creative OfficeBeforeAfterHBO MaxRebrand · Jul 2025

All rebrands · 55

What changed
Apple MusicOct 2026Studio not recordedOct 2026: Apple logo + title-case Music in SF -> Apple logo + heavy tightly spaced lowercase music (Apple Music Hall, then iOS 27.2 beta)
TIMVISIONJul 2026Studio not recordedJul 2026: stacked TIM icon + TV/TIMVISION -> horizontal TIM icon + Vision with stylised V
PeacockMay 2026NBCUniversal in-houseRefined, more compact wordmark; stacked dots cut from six to five and given a gradient; simplified app icon
BritBoxJan 2026Sibling RivalryNew logo and identity.
VimeoDec 2025Tooya (logo refinement); Vimeo in-house (broader rebrand)New logo by Tooya
MusiversalSep 2025Creative OfficeNew logo and identity.
HBO MaxJul 2025Studio not recordedJul 2025: Max renamed back to HBO Max
ZEE5Jun 2025Studio not recordedLanguage-first repositioning: colourful arcs around black ZEE circle replaced by minimal outlined Z with gradient 5.
PhiloOct 2024Philo in-house with Sibling RivalryNew identity.
Twitch (2024)Logo historySep 2024Porto Rocha with Twitch in-houseKept wordmark, Glitch and purple; added flexible system from minimal UI to maximal 3D emotes, sprites, gradients and motion
Crunchyroll (2024)Logo historyJul 2024Crunchyroll in-houseModernised logo with balanced eye symbol and revamped wordmark; Crunchyroll Atyp; orange/black/white/taupe; 139+ anime-inspired glyphs; seven-second audio-visual mnemonic
BuzzsproutJul 2024GOALNew logo and identity.
VEEPSMay 2024Porto RochaNew logo and identity.
Disney+Mar 2024Studio not recordedMar 2024 Aurora refresh (loyalkaspar): blue Disney+ -> teal/aurora refined logo
Fandango at HomeMar 2024Studio not recordedMar 2024: Vudu renamed Fandango at Home
TubiFeb 2024DixonBaxiChunky lowercase wordmark with the i's dot moved onto the t, nodding to a rabbit hole; "Hello Yellow" and "Turple"; sonic identity and "See You In There" line
ShowmaxFeb 2024Studio not recordedNew logo.
Pluto TV (2024)Logo historyJan 2024Studio not recordedNew logo.
Deezer (2023)Logo historyNov 2023KotoEqualiser-bars logo replaced by a pulsating purple heart symbol; "beats" pattern system; variable Deezer Sans
SiriusXMNov 2023Uncommon Creative StudioNew logo and identity.
Dailymotion (2023)Logo historyJun 2023Studio not recordedNew logo.
Max (formerly HBO Max)May 2023DixonBaxiHBO Max renamed Max; lowercase blue wordmark with a bullseye "a", custom Max Sans and "The Spotlight" device
SoundCloudMay 2023SoundCloud in-houseOrange logo and app icon switched to black; seven-bar Cloudmark replaces the legacy 13-bar mark
Prime VideoFeb 2023PentagramBrand refresh built on the "dimple" of the Amazon smile as a portal; custom Prime Video Sharp typeface; "Iconics" symbol set; Prime Blue
PlexApr 2022Plex in-houseUppercase wordmark replaced by a rounded lowercase wordmark keeping the chevron and colours
FreeveeApr 2022Studio not recordedNew name and logo.
RTL+Logo historyNov 2021Studio not recordedNov 2021: streaming service TVNOW renamed RTL+ under the new RTL Deutschland identity
WinampNov 2021Studio not recordedNov 2021: 2018 orange faceted lightning-bolt symbol replaced by two angled red-orange strokes beside the same lowercase winamp wordmark
HuluApr 2021DixonBaxi"One Hulu": wordmark kept, its "U" becomes the "Vessel" device; single typeface (Graphik) across product and marketing; green used to punctuate
Paramount+Mar 2021LoyalkasparMar 2021: CBS All Access relaunched as Paramount+ with simplified Paramount mountain and stars
MasterClassOct 2020GretelChunky deconstructed serif "M" with an underscore, cinematic visuals and per-instructor nameplates, type and colourways
BrightcoveOct 2020Studio not recordedNew logo.
TellyApr 2020Studio NajbrtNew name, logo, and identity.
Disney+ HotstarApr 2020Studio not recordedMar-Apr 2020: Hotstar became Disney+ Hotstar
Pluto TV (2020)Logo historyJan 2020DixonBaxiNew logo.
Acorn TVOct 2019Trollbäck+CompanySep/Oct 2019 refresh by Trollbäck+Company: the thin, widely spaced Acorn with a boxed lowercase 'tv' replaced by a bolder art-deco-inspired Acorn wordmark with a red flag-shaped 'TV' tab.
Twitch (2019)Logo historySep 2019Collins with Twitch in-houseNew logo and identity.
Deezer (2019)Logo historyApr 2019Deezer in-houseNew logo.
FoxtelAug 2018Studio not recordedAug 2018: dotted f + lowercase wordmark -> wordmark only
YouTube PremiumMay 2018Studio not recordedMay/Jun 2018 rename YouTube Red -> YouTube Premium (red box wordmark -> play icon + Premium)
TuneInDec 2017TuneIn in-houseDec 2017 in-house rebrand: the 'tunein' wordmark with a crossed T/I symbol replaced by a boxed 'TUNE IN' logo, two interlocking marquee boxes in teal.
RedboxSep 2017Studio not recordedNew logo.
YouTube (2017)Logo historyAug 2017YouTube in-house with SaffronNew logo.
YouTube KidsAug 2017Studio not recordedAug 2017: stacked YouTube + KIDS -> scribbled hand-drawn YouTube Kids lockup
Pandora (2016)Logo historyOct 2016Pandora in-houseNew logo and identity.
VevoJul 2016Violet OfficeNew logo and identity.
FunimationJan 2016Studio not recordedNew logo.
Dailymotion (2015)Logo historyMar 2015venturethreeNew logo.
Netflix (2014)Logo historyApr 2014Studio not recordedNew logo.
Pandora (2013)Logo historySep 2013Studio not recordedNew logo.

Most active studios

DixonBaxi logo
DixonBaxi4 rebrands
Sibling Rivalry logo
Sibling Rivalry2 rebrands
Porto Rocha logo
Porto Rocha2 rebrands
Twitch in-house logo
Twitch in-house2 rebrands

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