Peacock
Refined, more compact wordmark; stacked dots cut from six to five and given a gradient; simplified app icon
Peacock logo before and after
BeforeUntil May 2026
Logo: Peacock. Source: peacocktv.com (archived)
AfterSince 12 May 2026
Peacock logo via Wikimedia Commons (uploader/author: NBCUniversal). Source: commons.wikimedia.org
Key facts
Peacock launched a new logo on 12 May 2026, designed by NBCUniversal in-house.
- Brand
- Peacock
- Launched
- Studio
- In-house at Peacock
- What changed
- Refined, more compact wordmark; stacked dots cut from six to five and given a gradient; simplified app icon.
- Sources
- newscaststudio.com, tvnewscheck.com
Cite this Rebrand Log, "Peacock new logo (2026)", https://rebrandlog.com/rebrand/peacock/, last updated .
Rationale
A refinement for better legibility on mobile and small screens rather than a full rebrand.
Press
Reactions
- Kristopher@theannoyingest on X:( just saw the new peacock logo and its kinda fugly but now I know NBC is probably gonna update their logo as well to be reminiscent of the old futura one but that’s so dumb because they literally just redid their…12 May 2026 · 0 likes
- Sports TV News & Updates@TVSportsUpdates on XCredit to ESPN for using the new Peacock logo. It feels like NBC has still used the old logo half the time on-air since they made the change.20 May 2026 · 363 likes
- Jason Colavito@JasonColavito on XI hate the new @peacock logo. Not only does reducing the circles to five with a weird rainbow gradient mean they no longer correspond to the six NBC peacock feathers, but the letters now look like those of rival…15 May 2026 · 8 likes
- Justin De La Torre-Hurtado@JDTFridaysFan97 on X@comcast @nbcuniversal recently rebranded its @peacock Streaming Service logo #peacock #peacocktv #comcast #nbcuniversal #nbcu12 May 2026 · 0 likes
- Sports TV News & Updates@TVSportsUpdates on XPeacock quietly debuted a new logo this week. The changes include a new typeface, as well as the removal of the orange dot. (The six dots previously represented each colored feather in the NBC logo.) Also, a slight…15 May 2026 · 1,037 likes
Sources
- 1. newscaststudio.comhttps://www.newscaststudio.com/2026/05/12/new-peacock-logo-2026/
- 2. tvnewscheck.comhttps://tvnewscheck.com/promotion/article/peacock-shifting-to-updated-logo-with-refined-type-one-fewer-dot/