Twitch (2024)Copied

Twitch did not need a new logo, and Porto Rocha did not give it one. The 2024 update, made with Twitch's in-house brand team, keeps the four assets the community already owns: the wordmark, the speech-bubble mascot known as Glitch, the Roobert typeface and Twitch Purple. Creative Review noted that changes to Glitch will always be handled with a light touch, given how attached streamers are to it.

The backdrop, in Porto Rocha's telling, was a platform with over 30 million daily visitors whose brand had struggled to speak to the original streamers and fans after the Amazon acquisition and years of growth. Glitch itself went from flat to a glossier 3D rendering, a deliberate reversal of the 2010s habit of stripping out shading. Roobert, named after synthesiser pioneer Robert Moog, was evolved with Displaay Type Foundry.

What changed is range. Porto Rocha describes a spectrum from super-simple to hyper-expressive. At the quiet end, the product UI recedes so streamers' content leads, with new tints and shades of purple tuned for light and dark modes. At the loud end, the brand turns maximal for community moments: oversized 3D emotes, sprites, gradients, sparkly flourishes that animate, and a vivid complementary palette. Rounded modules and a pill-shaped display treatment carry across both, so marketing and interface share one vocabulary.

The identity arrived weeks after a mobile app redesign that put a TikTok-style feed of live streams at the centre. Dexerto reported streamers, including Gothalion and nmplol, demanding Twitch revert it, while others found it easier to navigate. That anger was about product, not logo, but it shaped the mood the new brand landed in.

Credits here go to Porto Rocha with Twitch in-house. The studio's own summary, equal parts function and fun with a dash of chaos, is a fair description of the tone.

This is the right shape for a platform brand. The logo stays put, the product gets out of the way, and all the expressive energy goes into the moments where fans actually gather. The risk is that maximal can tip into noise, but tethering it to purple and Glitch keeps it recognisably Twitch.