Consumer electronics rebrands
32 consumer electronics logo changes logged from 1997 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 32
- Rebrands
- 16
- Years
- 4
- in 2025, the busiest year
- 14
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 32
| What changed | |||
|---|---|---|---|
| WD | Feb 2026 | Studio not recorded | New name and logo. |
| tonies | Oct 2025 | Anomaly Berlin | Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon. |
| Anker Innovations | Sep 2025 | Studio not recorded | Sep 2025 IFA brand upgrade: blue Anker Innovations wordmark with dot arc -> black Anker caps + Innovations |
| FRITZ! | Aug 2025 | Studio not recorded | Aug 2025: AVM GmbH renamed FRITZ! GmbH after its router brand |
| Vivint | May 2025 | Studio not recorded | May 2025 rebrand: house-icon + .vivint -> vivint. wordmark with house in the dot |
| Sandisk | Dec 2024 | Studio not recorded | Dec 2024 pre-spinoff rebrand: SanDisk serif + flame -> pixel-S SanDisk caps (ELA) |
| Verifone | Jul 2024 | Nord ID | New logo and identity. |
| Verbatim | Jun 2024 | Studio not recorded | Jun 2024 (Computex): red-box V with blue serif "Verbatim" and "Technology you can trust" tagline replaced by a coral "Vision" V symbol and black lowercase sans "verbatim"; tagline "Anywhere. Everyday." (Dusted). |
| Stereolabs | Jan 2024 | Pentagram | New logo and identity. |
| Belkin | Oct 2022 | Studio not recorded | Rebrand was Oct 2022 (not 2024) |
| Linksys | Jan 2022 | Studio not recorded | 2016 all-caps wordmark -> Jan 2022 Bruce Mau Design L-ligature mark |
| Xiaomi | Mar 2021 | Kenya Hara (Hara Design Institute) | Square orange mark rounded into a superellipse (n=3) "Alive" shape; orange kept with black and silver |
| Mobileye | Feb 2021 | Studio not recorded | New logo. |
| Marvell | Jun 2020 | Studio not recorded | New logo. |
| OnePlus | Mar 2020 | OnePlus in-house | Thicker logo, curved "1", enlarged plus sign; wordmark loses its solid box; updated typeface and brighter colours |
| Polaroid | Mar 2020 | Polaroid in-house | Mar 2020: Polaroid Originals dropped Originals |
| Teka | May 2019 | Studio not recorded | May 2019: red "Teka" in a custom italic script with a red dot over a swooping bar replaced by geometric white capitals "TEKA" on a red square, completing the 2018 "Cook your way to life" repositioning. |
| Oppo | Mar 2019 | Studio not recorded | New logo. |
| Qualcomm | Jan 2018 | Interbrand | New logo and identity. |
| Arm | Aug 2017 | Studio not recorded | New logo. |
| Ultimate Ears | Jun 2017 | Studio not recorded | Jun 2017 Bring Music to Life rollout: lowercase ue monogram + ultimate eears -> stacked Ultimate Ears wordmark on blue |
| Sigfox | Nov 2016 | Interbrand | New logo and identity. |
| Kodak (2016)Logo history | Oct 2016 | Work-Order | The plain red lowercase Kodak wordmark of 2006 gave way to the return of the 1971 K symbol, kept to its original proportions, with KODAK now stacked vertically in bold capitals inside it. |
| Geek Squad | Aug 2016 | Replace | New logo. |
| Logitech (2015)Logo history | Jul 2015 | DesignStudio | New logo and identity. |
| Lenovo (2015)Logo history | Jun 2015 | Saatchi & Saatchi New York | New logo and identity. |
| Oculus | Jun 2015 | Cory Schmitz, Mackey Saturday, and Nicolaus Taylor | New logo. |
| BlackBerry | Jan 2013 | Studio not recorded | 30 Jan 2013: Research In Motion renamed BlackBerry |
| Logitech (2012)Logo history | 2012 | Studio not recorded | New logo. |
| LG Display | 2008 | Studio not recorded | LG.Philips LCD renamed LG Display |
| Lenovo (2003)Logo history | Apr 2003 | Studio not recorded | Legend renames itself Lenovo for international markets; new Lenovo wordmark replaces Legend logo |
| Logitech (1997)Logo history | 1997 | Studio not recorded | New logo. |
