Automotive rebrands
25 automotive logo changes logged from 2017 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 25
- Rebrands
- 10
- Years
- 6
- in 2022, the busiest year
- 20
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 25
| What changed | |||
|---|---|---|---|
| Vauxhall | Sep 2026 | Studio not recorded | Vauxhall redrew its Griffin emblem with sharper, more angular lines and, for the first time since 1915, removed the flag with the V that the Griffin held, so the mark is now the bird alone inside a circle. |
| Driver | Aug 2026 | Play (Play Studio, San Francisco) | New logo and identity |
| Mazda | Oct 2025 | Studio not recorded | Oct 29 2025 (trademarked Jul 2024): chrome 3D wing emblem + lowercase mazda wordmark replaced by flat angular symbol + spaced caps Mazda |
| Bentley | Jul 2025 | Bentley in-house | The Winged B lost its lower feathers. Softer, rounded wings became sharp, angled ones with a diamond pattern, and the central B became a jewel-like badge that can stand on its own. |
| Jaguar | Nov 2024 | Jaguar in-house | Nov 19 2024: spaced caps Jaguar wordmark replaced by mixed-case geometric 'JaGUar' wordmark |
| Lamborghini | Mar 2024 | Studio not recorded | The gold-on-black shield went flat. The raised, detailed bull became a pared-down silhouette, the Lamborghini lettering got a broader, thinner typeface, and the gold was toned down to a fine frame and a softer accent. |
| JLR | Jun 2023 | Studio not recorded | The corporate name went from Jaguar Land Rover to JLR, and the two car badges side by side gave way to a thin, all-black JLR monogram with a descending j and an R missing its upright. |
| Lancia | Nov 2022 | Studio not recorded | 28 Nov 2022 (Lancia Design Day): the glossy blue-and-chrome 2007 shield replaced by a flat, minimal shield, Lancia's eighth logo, based on the 1957 Flaminia badge. It keeps the wheel, flag and an asymmetric lance and adds a new fashion-inspired Lancia lettering. |
| Citroën | Sep 2022 | Citroën in-house with Stellantis Design Studio | Sep 27 2022: silver 3D double chevrons with Citroën wordmark replaced by flat chevrons in a vertical oval reinterpreting the 1919 badge |
| Škoda | Aug 2022 | Škoda in-house | Aug 30 2022: 3D winged-arrow emblem over ŠKODA replaced by new ŠKODA wordmark with háček integrated into the S (plus flat emblem) |
| Aston Martin | Jul 2022 | Peter Saville | Peter Saville redrew the wings. The outline got cleaner and the edges softer, the feathers became fewer, simpler lines, and the name in the centre bar was reset with more room to breathe. |
| Buick | Jun 2022 | Buick in-house | Jun 2022: circular ringed tri-shield (1990 lineage) with Buick caps replaced by three horizontally aligned open shields with swooping sashes, no ring, and a new wordmark; first significant emblem change since 1990, on production cars from 2023. |
| BYD | Feb 2022 | Studio not recorded | Feb 2022: BYD brand upgrade |
| Cadillac | Sep 2021 | Mother Design with Cadillac in-house | Sep 18 2021 (digital |
| Renault | Mar 2021 | Renault in-house | Mar 2021: 3D chrome diamond on yellow with Renault wordmark replaced by flat two-line interlocking diamond (Landor & Fitch) |
| GM | Jan 2021 | Studio not recorded | General Motors replaced the white, all-caps, underlined GM on a dark blue square with a lowercase gm in blue inside a rounded square outline, with the underline now under the m only. |
| General Motors | Jan 2021 | GM in-house | Jan 8 2021: underlined caps GM in dark blue square replaced by lowercase gm with underlined m in rounded outline square |
| Kia | Jan 2021 | Kia in-house with Blackspace | Jan 6 2021: red oval Kia badge replaced by free-floating handwritten-style rhythmic Kia wordmark |
| Opel | Nov 2020 | Studio not recorded | 30 Nov 2020 ("New Opel"): the 2017 flat Blitz in a heavy ring above a bold Opel wordmark replaced by a finely drawn Blitz in a slim ring with a redrawn, widely spaced Opel wordmark in the new Opel Next typeface, plus neon Opel yellow; first on the Mokka, rolled out from 2021. |
| Nissan | Jul 2020 | Nissan in-house | Jul 15 2020: chrome 3D ring-and-bar badge replaced by flat thin open-ring Nissan emblem |
| Toyota (Europe) | Jul 2020 | The&Partnership | Jul 20 2020: Toyota Motor Europe drops the Toyota wordmark and flattens the red ellipse emblem to a 2D grey mark (The&Partnership) for communications |
| BMW | Mar 2020 | BECC Agency | Mar 3 2020: 3D roundel with black ring replaced by flat transparent-ring communication logo with new logotype (not used on cars) |
| Volkswagen | Sep 2019 | Volkswagen in-house | Sep 9 2019 (IAA): chrome 3D VW roundel with wordmark replaced by flat 2D line roundel |
| MINI | Mar 2018 | KKLD with MINI in-house | Dec 2017 announced, on cars from Mar 2018: chrome 3D winged wheel replaced by flat black-and-white 2D wings + MINI |
| Polestar | Oct 2017 | Studio not recorded | 2017: Polestar relaunched as standalone EV brand |