Travel rebrands
27 travel logo changes logged from 2012 to 2025. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 27
- Rebrands
- 13
- Years
- 4
- in 2025, the busiest year
- 23
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 27
| What changed | |||
|---|---|---|---|
| Tripadvisor (2025)Logo history | Jul 2025 | Koto | Owl "Ollie" freed from its circle and animated; brighter Trip Green; real traveller photos and reviews at the centre |
| Transavia | Jun 2025 | Studio Dumbar/DEPT | Jun 2025: 't' in green circle + wordmark replaced by free-standing redrawn 't' and tighter wordmark (Studio Dumbar/DEPT) |
| Perk (formerly TravelPerk) | Mar 2025 | Wolff Olins | Bolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025 |
| Korean Air | Mar 2025 | Lippincott | Mar 11 2025: first logo change in 41 years: red/blue Taegeuk + heavy Korean Air replaced by single dark-blue Taegeuk + refined caps |
| Croatia Airlines | Jun 2024 | Croatia Airlines in-house | Jun 2024: 35th-anniversary identity with A220 fleet |
| Norwegian | Feb 2024 | Try Design with Norwegian in-house | Feb 2024: Try agency refresh, first since 2002 |
| Avianca | Oct 2023 | Grey Colombia | Oct 18 2023: Avianca wordmark switched to all-lowercase avianca with redrawn letters ("El cielo es de todos") |
| Air India | Aug 2023 | FutureBrand | Aug 10 2023: red flying swan with Konark wheel + bilingual italic wordmark replaced by 'The Vista' gold window peak + Air India caps (FutureBrand) |
| Expedia | Apr 2023 | Not disclosed | Apr 2023: the airplane-in-a-globe replaced by a dark-blue upward arrow in a rounded yellow square, with a refreshed wordmark. |
| Eurostar | Jan 2023 | DesignStudio | Jan 2023: post-Thalys-merger DesignStudio identity |
| Condor | Apr 2022 | Vision Alphabet | Apr 4 2022: vision alphabet identity |
| Brussels Airlines | Nov 2021 | Today Agency | Nov 18 2021: dotted lowercase b symbol replaced by square of nine red dots |
| Aeroplan | Nov 2020 | Studio not recorded | Nov 2020: relaunch under Air Canada |
| AirAsia | Oct 2020 | 72andSunny | Oct 2020: super-app rebrand |
| Tripadvisor (2020)Logo history | Jan 2020 | Mother Design | Ollie the owl simplified to monochrome, keeping its big eyes; name styled "Tripadvisor"; Trip Sans and pictogram set |
| Accor | Feb 2019 | Brandimage | Feb 21 2019: AccorHotels renamed Accor |
| Aer Lingus | Jan 2019 | Lippincott | Jan 17 2019: 1996 wordmark + upright shamrock replaced by Diodrum wordmark with tilted heart-leaf shamrock (Lippincott) |
| Turkish Airlines | Oct 2018 | Imagination | Oct 29 2018 (Istanbul Airport opening |
| Lufthansa | Feb 2018 | Martin et Karczinski | Feb 7 2018: crane-in-circle + wordmark on yellow box replaced by slimmer redrawn crane with thinner ring in dark blue, yellow dropped |
| TAP Air Portugal | Sep 2017 | Studio not recorded | The green and red TAP letters were kept, but the words beside them changed from "TAP Portugal" to "Air Portugal" in a heavier "Air" and a lighter "Portugal". |
| Air Canada | Feb 2017 | Winkreative | 9 Feb 2017: red "AIR CANADA" wordmark beside the red maple-leaf roundel switched to a black wordmark with the red roundel (Winkreative). It came with a black-and-white livery that put the roundel ("rondelle") back on the tail after 24 years. |
| Hilton | Feb 2017 | Studio not recorded | Feb 1 2017: Hilton Worldwide dropped Worldwide |
| Qantas | Oct 2016 | Marc Newson with Houston Group | 27 Oct 2016: the 2007 kangaroo with front paws and blue italic Qantas wordmark replaced by an armless, streamlined kangaroo with depth shading and a slimmer, upright grey Qantas wordmark (Marc Newson with Houston Group), ahead of the 787 Dreamliner. |
| Alaska Airlines | Jan 2016 | Hornall Anderson | The long, joined-up "icicle" script that ran Alaska Airlines together on one line was replaced by a bolder, cleaner italic Alaska with Airlines set below it in spaced capitals. The face on the tail was simplified and given a coloured parka ruff. |
| Southwest Airlines | Sep 2014 | Lippincott | The all-caps wordmark and flying jet gave way to a bold blue Southwest in a custom sans serif, finished with a small heart striped in blue, red and yellow. |
| American Airlines | Jan 2013 | FutureBrand | The red and blue AmericanAirlines wordmark set in Helvetica, part of the Massimo Vignelli identity of 1967, was replaced by a single word, American, in a softer custom sans in dark grey, paired with a new red, white and blue flight symbol. |
| Air New Zealand | Jul 2012 | Designworks | The teal koru and the Trajan-based capitals of the Air New Zealand name gave way to a black koru and new custom lettering by Kris Sowersby, an italic set of capitals that keeps the oversized first A and the koru as a tail. |
