Corteva Agriscience
DowDuPont's agriculture division became Corteva Agriscience, a new company named from words meaning heart and nature, with a blue circle cut by white diagonal stripes next to a black Corteva wordmark in capitals and agriscience in lowercase underneath, unveiled at Commodity Classic on Feb 26, 2018.
Corteva Agriscience logo before and after
BeforePlaceholder: new brand, no previous logo
Placeholder, not a downloadable logo
AfterSince 26 Feb 2018
Corteva Agriscience logo (2018), official file from corteva.com. Source: corteva.com
DownloadLightSVG not availablePNGDisplay versions adapted by Rebrand Log
Key facts
Corteva Agriscience launched a new logo on 26 Feb 2018.
- Brand
- Corteva Agriscience
- Launched
- Studio
- Not recordedAdd it
- What changed
- DowDuPont's agriculture division became Corteva Agriscience, a new company named from words meaning heart and nature, with a blue circle cut by white diagonal stripes next to a black Corteva wordmark in capitals and agriscience in lowercase underneath, unveiled at Commodity Classic on Feb 26, 2018.
Cite this Rebrand Log, "Corteva Agriscience new logo (2018)", https://rebrandlog.com/rebrand/corteva-2018/, last updated .
The Corteva Agriscience rebrand, explained
DowDuPont announced on Feb 26, 2018 that its agriculture division would become Corteva Agriscience. The company said the name is derived from a combination of words meaning "heart" and "nature". The spin-off was then expected by Jun 1, 2019.
"This is the start of an exciting journey," said James C. Collins, Jr., chief operating officer of DowDuPont's agriculture division.
The division unveiled the Corteva Agriscience brand identity and logo the same day at Commodity Classic, a farmer-led convention and trade show in the United States. Agri-Pulse covered the new name that week.
The logo pairs a blue circle cut by white diagonal stripes with Corteva in black capitals and agriscience in lowercase underneath. As this was a new company, there is no earlier Corteva mark to compare it with.
In short: DowDuPont's farm business got a name from heart and nature and a striped blue circle.
Quote
“This is the start of an exciting journey,”
Press
Sources
- 1. investors.dupont.comhttps://www.investors.dupont.com/news-and-media/press-release-details/2018/Dowdupont-Agriculture-Division-to-Become-Corteva-Agriscience-as-It-Progresses-Toward-Becoming-a-Stand-Alone-Company/default.aspx
- 2. newswire.cahttps://www.newswire.ca/news-releases/dowdupont-agriculture-division-to-become-corteva-agriscience-as-it-progresses-toward-becoming-a-stand-alone-company-675165493.html
- 3. agri-pulse.comhttps://www.agri-pulse.com/articles/10651-consolidating-ag-companies-adopting-to-new-names-challenges