Telemundo
The shaded, three-dimensional red T over a black "Telemundo" was flattened into two overlapping flat red shapes, and the wordmark below was redrawn in a new typeface.
Telemundo logo before and after
BeforeUntil Jun 2018
Logo: Telemundo. Source: telemundo.com (archived)
AfterSince 17 Jun 2018
Logo: Telemundo. Source: telemundo.com (archived)
Key facts
Telemundo launched a new logo on 17 Jun 2018, designed by Red Bee.
- Brand
- Telemundo
- Launched
- What changed
- The shaded, three-dimensional red T over a black "Telemundo" was flattened into two overlapping flat red shapes, and the wordmark below was redrawn in a new typeface.
- Sources
- adweek.com, mediamoves.com, marcommnews.com
Cite this Rebrand Log, "Telemundo new logo (2018)", https://rebrandlog.com/rebrand/telemundo-2018/, last updated .
The Telemundo rebrand, explained
Telemundo launched the refresh with its "Together Unstoppable" brand campaign during the Mexico against Germany World Cup match in June 2018. Adweek noted that it was the network's first World Cup, after it had outbid Univision for the Spanish-language rights to the 2018 and 2022 tournaments.
Media Moves reported that the logo had last been redesigned in 2012 and that the company described the change as a "shift from a 3D logo to a flat logo." The T itself was barely altered, but the font of the wordmark was clearly different.
Telemundo worked with the creative agency Red Bee and the brand strategist Lee Hunt. Red Bee said it took inspiration from the original logo idea of "two worlds coming together", introduced the brand font Foco and made stronger use of the heritage red, and lined up the network's sub-brands and show logos under the T.
In short: The 3D T went flat.
Quote
“With all of the exciting changes happening at Telemundo we knew it was time for an updated expression of our brand—one that stays true to our core values —and sets the course for where we're heading”
Press
Sources
- 1. adweek.comhttps://www.adweek.com/convergent-tv/telemundo-uses-massive-world-cup-audience-to-launch-rebrand/
- 2. mediamoves.comhttps://www.mediamoves.com/2018/06/telemundo-refreshes-logo-and-launches-new-brand-campaign.html
- 3. marcommnews.comhttps://marcommnews.com/red-bee-announces-the-launch-of-telemundos-brand-refresh/