AI rebrands
25 ai logo changes logged from 2017 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 25
- Rebrands
- 6
- Years
- 10
- in 2025, the busiest year
- 20
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 25
| What changed | |||
|---|---|---|---|
| Ideogram | Jun 2026 | How&How | New logo and identity |
| Fyxer | Apr 2026 | Red Antler | New logo and identity. |
| Nava | Apr 2026 | Studio not recorded | Apr 9 2026: AI cloud startup Kluisz.ai renamed Nava with $22M Series A |
| LangChain | Mar 2026 | Play (Play SF) | New logo and identity |
| Granola | Feb 2026 | Ragged Edge | New logo and identity |
| Microsoft AI | Oct 2025 | Microsoft AI in-house with Column (and Makeshift Studios) | New warm, humanist identity and website for Microsoft AI, avoiding the cold neon of typical AI interfaces |
| HeyGen | Sep 2025 | Studio not recorded | New logo. |
| Mirage | Sep 2025 | Studio not recorded | Sep 2025: AI video company Captions renamed Mirage (Captions app kept as a product) |
| Z.ai | Jul 2025 | Studio not recorded | Jul 2025: Zhipu AI rebranded internationally as Z.ai |
| Google Gemini | Jun 2025 | Porto Rocha with Google in-house design | New Spark mark, gradients and motion system for Gemini |
| TwelveLabs | Apr 2025 | Pentagram | New logo and identity |
| Grok | Mar 2025 | Jon Vio | New logo. |
| OpenAI (2025)Logo history | Feb 2025 | OpenAI in-house | First rebrand: OpenAI Sans, redrawn 'blossom' mark, new palette, 'emotive point' |
| Mistral AI | Feb 2025 | Sylvain Boyer (Sylvain Boyer Studio) | Pixelated "M" in red-to-yellow bands that doubles as a cat face (Le Chat); warm retro pixel-art system |
| ElevenLabs | 2025 | basement.studio | Logotype and "11" icon kept; identity rebuilt around Chladni sound-wave patterns, atmospheric blur, motion and generative visuals |
| Spellbook | Nov 2024 | Focus Lab | New logo. |
| Pienso | Aug 2024 | Pentagram | New logo and identity |
| Speechmatics | Apr 2024 | In-house | New logo and identity |
| IPAI | Jan 2024 | LIT (LIT Create, Berlin) | New logo and identity |
| Microsoft Copilot | Sep 2023 | Microsoft Design | New gradient ribbon icon for the unified Copilot, rolled out in Windows and Microsoft 365 |
| Perplexity | Aug 2023 | Smith & Diction | New asterisk/revolving-door symbol and lowercase FK Display wordmark |
| Google DeepMind | Apr 2023 | Studio not recorded | Apr 2023: DeepMind and Google Brain merged as Google DeepMind |
| Cohere | Mar 2023 | Pentagram | Three-cell "C" logo, cell-like and Voronoi visual language, custom type and natural-synthetic palette |
| Forethought | Nov 2021 | Breakout Studio | Nov 2021 (Breakout Studio): the teal angular-bracket mark and white 'Forethought' replaced by a gradient blue-to-purple continuous 'F' inspired by the Penrose staircase, beside a purple 'Forethought'. |
| OpenAI (2017)Logo history | Jul 2017 | Nonlinear | New logo and identity. |
