Midco

Rebrand · 12 Jan 2016

Jan 2016: Midcontinent Communications' grey mountain-line 'Midcontinent' lockup replaced by the shortened 'Midco' name with a green-and-blue looping 'M' symbol.

Midco logo before and after

BeforeUntil Jan 2016

Logo: Midco. Source: midco.com (archived)

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AfterSince 12 Jan 2016

Logo: Midco. Source: midco.com (archived)

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Key facts

Midco launched a new logo on 12 Jan 2016, designed by Lawrence & Schiller.

Brand: Midco
Launched: 12 Jan 2016Source: midco.com
Studio: Lawrence & Schiller All rebrands by Lawrence & Schiller
What changed: Jan 2016: Midcontinent Communications' grey mountain-line 'Midcontinent' lockup replaced by the shortened 'Midco' name with a green-and-blue looping 'M' symbol.
Sources: midco.com

Cite this Rebrand Log, "Midco new logo (2016)", https://rebrandlog.com/rebrand/midco-2016/, last updated 2026-10-21.

Press

Brand New (UnderConsideration)Midco review on Brand New

Sources

1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_name_and_logo_for_midco_by_lawrence_schiller.php
2. midco.comhttps://www.midco.com/PressRoom/2016/new-look-for-regions-largest-communications-company/