LATAM Airlines
Chile's LAN and Brazil's TAM merged their brands into LATAM, with a coral symbol and a wide LATAM wordmark in indigo. The brand was announced in 2015 and rolled out from April 2016.
LATAM Airlines logo before and after
BeforeUntil Apr 2016
Logo: LATAM Airlines. Source: s.lanstatic.com (archived)
AfterSince 28 Apr 2016
Logo: LATAM Airlines. Source: s.latamstatic.com (archived)
DownloadLightSVGPNGDarkSVGPNGLight mode version adapted by Rebrand Log
Key facts
LATAM Airlines launched a new logo on 28 Apr 2016.
- Brand
- LATAM Airlines
- Launched
- Studio
- Not recordedAdd it
- What changed
- Chile's LAN and Brazil's TAM merged their brands into LATAM, with a coral symbol and a wide LATAM wordmark in indigo. The brand was announced in 2015 and rolled out from April 2016.
Cite this Rebrand Log, "LATAM Airlines new logo (2016)", https://rebrandlog.com/rebrand/latam-2016/, last updated .
The LATAM Airlines rebrand, explained
LAN of Chile and TAM of Brazil combined in 2012 but kept flying under their own names. On 6 August 2015 LATAM Airlines Group announced a single brand, LATAM, for all its passenger and cargo airlines. The group said the change would become visible in 2016.
The rollout started on 28 April 2016, when the group revealed its new aircraft design at launch events across the region. The first commercial flights in the new colours followed on 5 May. That rollout date is the one used here. The fleet repaint was expected to be finished in 2018.
Indigo and coral are the signature colours of the new logo, the group said. "In the coming days, aircraft with the new LATAM image will take to the skies, representing a historic milestone for the leading airline group in Latin America," said CEO Enrique Cueto at the rollout. The before logo shown is LAN's, as TAM had its own. The official after file has a white wordmark for the dark site header, so the light-mode view shows an adapted copy with dark letters.
In short: Two airlines, one name, and two new colours.
Quote
“In the coming days, aircraft with the new LATAM image will take to the skies, representing a historic milestone for the leading airline group in Latin America”
Press
- LATAM Airlines Group (PR Newswire)28 Apr 2016LATAM Airlines Group premieres the global LATAM brand with new aircraft, uniform and airport designs
- LATAM Airlines6 Aug 2015LATAM is born: the new brand for LAN Airlines, TAM Airlines and affiliates announced today
- Reuters (via Yahoo Finance)6 Aug 2015LATAM Airlines merges Chile's LAN, Brazil's TAM into one brand
- Valor Econômico6 Aug 2015TAM e LAN adotam marca Latam como identidade única a partir de 2016
Sources
- 1. prnewswire.comhttps://www.prnewswire.com/news-releases/latam-airlines-group-premieres-the-global-latam-brand-with-new-aircraft-uniform-and-airport-designs-300259422.html
- 2. latamairlines.comhttps://www.latamairlines.com/us/en/press-room/releases/latam-is-born--the-new-brand-for-lan-airlines--tam-airlines-and-
- 3. latamairlinesgroup.nethttps://www.latamairlinesgroup.net/news-releases/news-release-details/latam-born-new-brand-lan-airlines-tam-airlines-and-affiliates
- 4. finance.yahoo.comhttps://finance.yahoo.com/news/latam-airlines-merges-chiles-lan-122639893.html
- 5. valor.globo.comhttps://valor.globo.com/empresas/noticia/2015/08/06/tam-e-lan-adotam-marca-latam-como-identidade-unica-a-partir-de-2016.ghtml