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Hyphenate

Rebrand · Oct 1, 2026

Maximor, the New York finance automation startup, renamed itself Hyphenate and replaced its dark green circular symbol and Maximor wordmark with a black symbol of three notched bars and the name Hyphenate in thin capitals.

Hyphenate logo before and after

Hyphenate logo before 2026 rebrandHyphenate logo before 2026 rebrand

BeforeUntil Oct 2026

Maximor logo (before 2026) from Maximor's official press release of Sep 29, 2025 (GlobeNewswire). Source: globenewswire.com

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Hyphenate new logo 2026Hyphenate new logo 2026

AfterSince 1 Oct 2026

Hyphenate logo (2026) from Hyphenate's official press release of Oct 1, 2026 (GlobeNewswire). Source: globenewswire.com

DownloadLightSVG not availablePNGDark mode version adapted by Rebrand Log

Key facts

Hyphenate launched a new logo on 1 Oct 2026.

Brand
Hyphenate
Launched
Source: hyphenate.ai
Studio
Not recordedAdd it
What changed
Maximor, the New York finance automation startup, renamed itself Hyphenate and replaced its dark green circular symbol and Maximor wordmark with a black symbol of three notched bars and the name Hyphenate in thin capitals.
Sources
hyphenate.ai, globenewswire.com, globenewswire.com

Cite this Rebrand Log, "Hyphenate new logo (2026)", https://rebrandlog.com/rebrand/hyphenate-2026/, last updated .

The Hyphenate rebrand, explained

Maximor came out of stealth in September 2025 with a $9 million seed round led by Foundation Capital. It makes AI agents that plug into a company's ERP, banking, payroll and billing systems and take on accounting work such as reconciliations and the month-end close.

In the rebrand release the company says finance already runs on hyphens, in processes like order-to-cash, procure-to-pay and record-to-report, and that a hyphen both connects and modifies. Co-founder and CEO Ramnandan Krishnamurthy said: "A multi-hyphenate refuses to pick one lane. So do we. We needed a name for the company we’ve become." The release also introduced the tagline "Finance that runs itself, so you can sprint ahead." No design studio is named.

The old logo was a dark green circular symbol made of curved segments around a square, next to the name Maximor in rounded lowercase letters. The new logo is black, with a symbol of three vertical bars cut by small notches and the name Hyphenate in thin geometric capitals with gaps in several letters.

In short: In 2026 Maximor became Hyphenate and swapped its green circular symbol for a black symbol of notched bars and a thin all-caps wordmark.

By Rebrand Log Editorial · Updated · facts from the sources below

Quote

“A multi-hyphenate refuses to pick one lane. So do we. We needed a name for the company we’ve become.”
Ramnandan Krishnamurthy, Co-founder and CEO, Hyphenate · hyphenate.ai

Sources

  1. 1. hyphenate.aihttps://hyphenate.ai/press/maximor-rebrand-hyphenate
  2. 2. globenewswire.comhttps://www.globenewswire.com/news-release/2026/10/01/3372925/0/en/maximor-rebrands-as-hyphenate-after-86x-yoy-growth-expanding-across-the-office-of-the-cfo.html
  3. 3. globenewswire.comhttps://www.globenewswire.com/news-release/2025/09/29/3157796/0/en/maximor-get-9m-for-ai-that-takes-on-finance-grunt-work-while-keeping-it-bau.html