Artie
Artie, the US data replication startup, replaced its Artie wordmark with a rounded arch-shaped A by a lowercase artie wordmark in dark brown, while keeping its baby elephant symbol.
Artie logo before and after
BeforeUntil Oct 2026
Artie wordmark (before 2026) from Artie's official logo file on its website CDN, as used on artie.com (archived capture of Mar 20, 2025, arquivo.pt); elephant symbol removed. Source: arquivo.pt
DownloadLightSVGPNGDarkSVGPNGLight mode version adapted by Rebrand Log
AfterSince 29 Oct 2026
Artie wordmark (2026) from Artie's official website, artie.com. Source: artie.com
Key facts
Artie launched a new logo on 29 Oct 2026, designed by Base Design.
- Brand
- Artie
- Launched
- Source: artie.com
- What changed
- Artie, the US data replication startup, replaced its Artie wordmark with a rounded arch-shaped A by a lowercase artie wordmark in dark brown, while keeping its baby elephant symbol.
- Sources
- artie.com, artie.com, arquivo.pt
Cite this Rebrand Log, "Artie new logo (2026)", https://rebrandlog.com/rebrand/artie-2026/, last updated .
The Artie rebrand, explained
Artie makes software that copies every change from a production database into a data warehouse, lake or Kafka topic in close to real time. The post opens: "Today, Artie has a new brand. The elephant stayed and everything else changed."
Cheong writes: "The wordmark is lowercase because we type the name more than we say it." The new visual system starts with two shapes: "Circles are 0s, rectangles are 1s." The baby elephant, first drawn when the company needed a logo for Y Combinator in 2023, was redrawn on a grid and kept. The post credits the identity to Base Design.
The old wordmark was the name Artie with a capital A drawn as a rounded arch. The new wordmark on the company's site is the name artie in lowercase letters in dark brown, with a round a and a tall, narrow t.
In short: In 2026 Artie swapped its Artie wordmark with an arch-shaped A for a lowercase wordmark by Base Design and kept its elephant.
Quotes
Sources
- 1. artie.comhttps://www.artie.com/blogs/the-elephant-stays-artie-new-brand
- 2. artie.comhttps://www.artie.com/
- 3. arquivo.pthttps://arquivo.pt/wayback/20250320101922/https://www.artie.com/