Kong
Gorilla logo modernised, electric lime as primary colour, new young-gorilla mascot "Karl"
Kong logo before and afterRefinement
BeforeUntil Sep 2026
© Kong, via the company's website (archived). Source: konghq.com (archived)
AfterSince 21 Sep 2026
© Kong, via the company's website. Source: konghq.com
Refinement: the mark keeps its form. The refresh also covers color and mascot.
Key facts
Kong launched a new logo on 21 Sep 2026, designed by Kong in-house.
- Brand
- Kong
- Launched
- Studio
- In-house at Kong
- What changed
- Gorilla logo modernised, electric lime as primary colour, new young-gorilla mascot "Karl".
- Sources
- konghq.com, konghq.com
Cite this Rebrand Log, "Kong new logo (2026)", https://rebrandlog.com/rebrand/kong/, last updated .
Identity · 17 images
Kong / Kong in-house, image from konghq.com · © Kong, via konghq.com
Rationale
Signal the shift from "the API connectivity company" to "the AI connectivity company".
Quote
“We needed the brand to reflect the new Kong.”
Press
Sources
- 1. konghq.comhttps://konghq.com/blog/news/kong-rebrand
- 2. konghq.comhttps://konghq.com/company/branding