Keysight Technologies
Agilent's electronic measurement business became Keysight Technologies, a new company with a red symbol drawn as a stylized waveform, the shape of a common electrical signal, next to a Keysight wordmark in capitals, revealed on Jan 7, 2014 ahead of the spin-off on Nov 3, 2014.
Keysight Technologies logo before and after
BeforePlaceholder: new brand, no previous logo
Placeholder, not a downloadable logo
AfterSince 7 Jan 2014
Keysight logo (2014), official SVG from keysight.com. Source: keysight.com
Key facts
Keysight Technologies launched a new logo on 7 Jan 2014.
- Brand
- Keysight Technologies
- Launched
- Studio
- Not recordedAdd it
- What changed
- Agilent's electronic measurement business became Keysight Technologies, a new company with a red symbol drawn as a stylized waveform, the shape of a common electrical signal, next to a Keysight wordmark in capitals, revealed on Jan 7, 2014 ahead of the spin-off on Nov 3, 2014.
Cite this Rebrand Log, "Keysight Technologies new logo (2014)", https://rebrandlog.com/rebrand/keysight-2014/, last updated .
The Keysight Technologies rebrand, explained
Agilent announced the name of its electronic measurement spin-off on Jan 7, 2014. The business traces its roots to the original Hewlett-Packard Company, and the release said it would have about 9,500 employees, with headquarters in Santa Rosa, California.
"This name captures the spirit of our organization—innovative, insightful and forward-looking," said Ron Nersesian, president and chief executive of Keysight.
The release described the logo directly. Keysight's symbol is a stylized waveform, the shape of a common electrical signal, chosen to reflect the company's full focus on electronic measurement. The corporate colors are Keysight Red and Keysight Gray.
Agilent completed the spin-off on Nov 3, 2014, and Keysight began trading on the New York Stock Exchange as KEYS. The red waveform still sits next to the Keysight wordmark. As this was a new company, there is no earlier Keysight mark to compare it with.
In short: Agilent's measurement spin-off, signed with a red waveform for an electrical signal.
Quote
“This name captures the spirit of our organization—innovative, insightful and forward-looking,”
Press
Sources
- 1. investor.keysight.comhttps://investor.keysight.com/investor-news-and-events/financial-press-releases/press-release-details/2014/Agilent-Technologies-Reveals-Name-of-Electronic-Measurement-Spin-Off-Company/default.aspx
- 2. investor.agilent.comhttps://www.investor.agilent.com/news-and-events/news/news-details/2014/Agilent-Technologies-Reveals-Name-of-Electronic-Measurement-Spin-Off-Company/default.aspx
- 3. investor.agilent.comhttps://www.investor.agilent.com/news-and-events/news/news-details/2014/Agilent-Technologies-Spins-Off-Its-Electronic-Measurement-Business-Keysight-Technologies/default.aspx
- 4. callabmag.comhttps://www.callabmag.com/agilent-technologies-reveals-name-of-electronic-measurement-spin-off-company/
- 5. thehindubusinessline.comhttps://www.thehindubusinessline.com/info-tech/agilent-tech-names-spin-off-venture-as-keysight-technologies/article23112305.ece